A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, December 04, 2006

PAGO AND TBWA\WHYBIN GOES AFTER THE MOBILE DIGITAL CASH






TBWA\Whybin has created an integrated campaign for Pago. Over 1250 colour-coded books of post it notes = over 30,000 individual notes, makes a digital, pixellated replica of an NZ$5 note.
On closer inspection, each note has a call to action on it-to visit pago.co.nz to activate your digital wallet.
The installation was created with the help of artist Maurice Bennet, who became famous after creating a portrait of Jonah Lomu using 'pixels' of colour coded burnt toast.
(The installation itself is in Britomart Railway station in downtown Auckland.)
Campaign Credits:
ECD: Andy Blood
Creatives: Karen Maurice O'Leary, Verity Butt
Account Managment: Sarah Goldring, Tracey Hazelwood
Client: Vicky Chong, Marcus Robbins at Pago

6 Comments:

Anonymous Anonymous said...

Nice media placement:

He grabbed the wallet here...

...and set up a digital wallet.

Get better wallet stories.

9:06 PM NZDT

 
Anonymous Anonymous said...

Handbag - not wallet.

10:35 AM NZDT

 
Anonymous Anonymous said...

Good to see the art/advertising line being crossed. It's refreshing to see something that's not just another ad. Good work.

1:26 PM NZDT

 
Anonymous Anonymous said...

a guy named Felipe likes his posted too

http://ojoenlacalle.blogspot.com/

10:02 AM NZDT

 
Anonymous Anonymous said...

I love it. Attention-grabbing and definitely way outside the usual adland 'photo with witty headline' box.

Bryce
Sugar

PS Mike Babich says he likes it too

12:04 PM NZDT

 
Anonymous Anonymous said...

Bryyyyyyyyyyyyyyyyyyce!

9:08 AM NZDT

 

Post a Comment

Links to this post:

Create a Link

<< Home