PAGO AND TBWA\WHYBIN GOES AFTER THE MOBILE DIGITAL CASH
TBWA\Whybin has created an integrated campaign for Pago. Over 1250 colour-coded books of post it notes = over 30,000 individual notes, makes a digital, pixellated replica of an NZ$5 note.
On closer inspection, each note has a call to action on it-to visit pago.co.nz to activate your digital wallet.
The installation was created with the help of artist Maurice Bennet, who became famous after creating a portrait of Jonah Lomu using 'pixels' of colour coded burnt toast.
(The installation itself is in Britomart Railway station in downtown Auckland.)
Campaign Credits:
ECD: Andy Blood
Creatives: Karen Maurice O'Leary, Verity Butt
Account Managment: Sarah Goldring, Tracey Hazelwood
Client: Vicky Chong, Marcus Robbins at Pago
posted by CB at 12/04/2006 03:55:00 pm
6 Comments:
Nice media placement:
He grabbed the wallet here...
...and set up a digital wallet.
Get better wallet stories.
9:06 pm NZDT
Handbag - not wallet.
10:35 am NZDT
Good to see the art/advertising line being crossed. It's refreshing to see something that's not just another ad. Good work.
1:26 pm NZDT
a guy named Felipe likes his posted too
http://ojoenlacalle.blogspot.com/
10:02 am NZDT
I love it. Attention-grabbing and definitely way outside the usual adland 'photo with witty headline' box.
Bryce
Sugar
PS Mike Babich says he likes it too
12:04 pm NZDT
Bryyyyyyyyyyyyyyyyyyce!
9:08 am NZDT
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