WESTFIELD TO TEQUILA\TBWA

TEQUILA\TBWA is making a strong finish to 2006, having picked up the Westfield account after a competitive pitch. It will commence planning activity prior to Christmas.
Wayne Pick, Creative Director at TEQUILA\, says the win caps off a strong year for the agency, both commercially and creatively: "We've just become the most featured agency in the world in the inaugural edition of Directory, the new global showcase for direct work launched in the UK this month, so to translate that type of international acclaim into local new business is really encouraging. It's an exciting way to end the year and puts us in great shape for 2007," he says.
David Walden, Chief Executive of TBWA\Whybin, is equally enthusiastic about the new partnership and what it means for the agency: "This account win highlights the power and potency provided by our TEQUILA\ TBWA\Whybin integrated offer. It represents the best of breed of both solutions for clients and so we're absolutely thrilled to have been given the opportunity to work with and for Westfield," he says.