A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, January 30, 2007

FCB PROMOTES PULP


The man from Pulp wanted to relaunch his magazine as everything to do with popular culture. So FCB made an ad about everything to do with popular culture.
Creative Director: James Mok
Copywriter: Hayley Brunt
Art Director: Dave Brady
Prod Company: The Cartel
Director: Tom Riley
Sound: John Cooper at Liquid

27 Comments:

Anonymous Anonymous said...

Definitely more interesting than DM news.

2:15 PM NZDT

 
Anonymous Anonymous said...

I really enjoyed that.
Thanks FCB.

3:16 PM NZDT

 
Anonymous Anonymous said...

I saw Tom Riley's reel last year he does some amazing stuff! Nice work guys.

3:55 PM NZDT

 
Anonymous Anonymous said...

Nice work. I encourage anyone to see more of Tom Rileys reel. Hes done some mint work. I'm glad someone found a use for him!

3:57 PM NZDT

 
Anonymous Anonymous said...

Love the powder hound in the bottom right-hand corner.

4:55 PM NZDT

 
Anonymous Anonymous said...

Nice.
This must actually be Tom Reilly who did The Ambassador's Brain.
Saw his new live-action short last week.
Clever guy.

5:14 PM NZDT

 
Anonymous Anonymous said...

Ha ha ha ha ha ha ha!!
Watched it five times.
Good one guys.

5:20 PM NZDT

 
Anonymous Anonymous said...

Cool.

2:13 AM NZDT

 
Anonymous Anonymous said...

Rubbish. Sorry guys.

9:10 AM NZDT

 
Anonymous Anonymous said...

seems like a sad reflection of pop culture yet so funny

9:37 AM NZDT

 
Anonymous Anonymous said...

spot the production company writing up the director...3 times...

10:25 AM NZDT

 
Anonymous Anonymous said...

i really like it. Not many ads are still interesting by the 5th and 6th viewing.

11:59 AM NZDT

 
Anonymous Anonymous said...

What the f**k?!

12:17 PM NZDT

 
Anonymous Anonymous said...

Nice

12:45 PM NZDT

 
Anonymous Anonymous said...

Have you asked Vanessa?

5:21 PM NZDT

 
Anonymous Anonymous said...

If this is how you guys treat media culture I'd love to see your impression of the advertising industry.

1:21 PM NZDT

 
Anonymous Anonymous said...

I'm genuinely surprised that Pulp could afford such expensive animation and soundtrack production, not to mention the creative time involved. Kevin Schluter's business must be doing far better than anyone dreamed to afford all this. Well done, Kevin, and congratulations on showing your support for local commercial production by investing tens of thousands of dollars in this ad. Bravo!

7:58 PM NZDT

 
Anonymous Anonymous said...

Cheers fellas. Makes me feel better about being a grown man playing with dolls for a living.

Check out:

suspendedanimations.co.nz
thecartel.co.nz

To see more of my work with claymation and real-life humans...

Tom Reilly

10:57 PM NZDT

 
Anonymous Anonymous said...

It's just another TVC that says clients don't want to spend any money, so the agency dishes them up a piece of low budget crap, instead of saying come back when you can afford to advertise on TV.

It does our industry no favours at all.

And most punters who see it, will think that some school kids made it in their spare time.

10:24 AM NZDT

 
Anonymous Anonymous said...

10:24


Wah wah wah?
wah wah?

wah wah wah?

Is that a big green monster i'm reading?

11:42 AM NZDT

 
Anonymous Anonymous said...

I agree with 10:24. They could have sent it out to Avondale College and had the same thing made for nothing.

11:42 AM NZDT

 
Anonymous Anonymous said...

someone give that angry person a little cuddle

11:57 AM NZDT

 
Anonymous Anonymous said...

Tacky concept but wicked animation!!
Anyone who knows anything about stop-frame or just animation and art-direction can see this is very well crafted.

1:29 PM NZDT

 
Anonymous Anonymous said...

Is it wrong that barbie's muff gets me excited?

1:45 PM NZDT

 
Anonymous Anonymous said...

This is good too, if you havent seen it already. Robot Chicken classic!

http://www.youtube.com/watch?v=TAz58DltkqI

2:23 PM NZDT

 
Anonymous Anonymous said...

ahahahaha! that's stupid and cool. Did that pony get raped in jail?

4:16 PM NZDT

 
Anonymous Anonymous said...

10.24 - true
1.45 like the cut of your jib

4:23 PM NZDT

 

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