A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, January 25, 2007

SWEET SHOP IN WORLD'S TOP 20 - AGAIN

The Sweet Shop has been named in the ‘Top Twenty Production Companies in the World 2006’ by North American publication Boards magazine.
It’s the second year the company has been featured on this impressive list – and the only company with headquarters in Australasia.
Judged on a production company's body of work over the last year the magazine stated, The Sweet Shop’s reel displayed ‘equal parts good-naturedness and class’ with work in 2006 being some of its finest in its five year tenure.
This year the magazine paid homage to standout commercials including Steve Ayson’s Folgers commercial ‘Happy Mornings’, Michael Wong’s work for Vodafone Live, James Pilkington’s tongue and cheek ‘Undies’ commercial for Trumpet and Melanie Bridge’s fanciful tale for Toblerone.
2006 was a big year for the company – not simply for producing commercials but for company expansion. The company opened up its own office in New York adding two New York based directors ex Creative Director Julian Pugsley and ex Chelsea Pictures Director Kathi Prosser. The Sweet Shop also established its new division, The Rumpus Room, launching its first project, the ambitious ‘Make a Big Noise for Make Trade Fair’ competition in support of Oxfam’s Make Trade Fair cause.

AWARDS 06:

CANNES:
Nike ‘Maureen’ - Bronze Film Lion Clothing, Footwear and Accessories
MTV ‘Just like Daddy’ - Finalist Best Use of Music

D&AD:
Nike ‘Maureen’ - In annual for Best TV commercial

ONE SHOW:
Nike ‘Maureen’ - Finalist for Best TV Campaign

CLIOS:
Tip Top ‘Undies’ - Finalist Consumer Products
Nike ‘Maureen’ - Finalist Best TV – Fashion/Apparel

AWARD:
Vodafone ‘Live’ - Gold for Direction
MTV ‘Budgie Smuggler’ - Silver for Direction
MTV ‘Budgie Smuggler’ - Silver for Cinematography
Nike ‘Maureen’ - Bronze for Copywriting
Vodafone ‘Live’ - Bronze for Cinematography
MTV ‘Just like Daddy’ - Bronze for Direction
MTV ‘Budgie Smuggler’ - Bronze for Editing

MIDSUMMER AWARDS:
‘Best International Director’ - Michael Wong
MTV ‘Budgie Smuggler’ - Best Foreign Film
Tip Top ‘Undies’ - Silver, Food
MTV ‘Just like Daddy’ - Bronze, Publication and Media
Nike ‘Maureen’ - Bronze, Clothing, Shoes & Accessories

KODAK GONGS:
MTV ‘Budgie Smuggler’ - Silver, Media
MTV ‘Just like Daddy’ - Silver, Casting

SHARK AWARDS:
MTV ‘Budgie Smuggler’ - Bronze, Media and Entertainment

AXIS:
Title: Production Company of the Year
Tip Top ‘Undies’ campaign - Grand Axis Electronic
‘Undies’ - Gold TV/Cinema Consumer Products
‘Undies’ - Gold TV/Cinema Direction
‘Simplifying Summer’ - Silver TV Campaign
‘Hair Whip’ - Silver TV Consumer Products
‘Undies’ – Silver TV Craft, Editing
‘Go In The Ocean’ – Bronze TV, Consumer Products
‘Undies’ – Bronze TV Craft, Copywriting

LA SHORT FILM FESTIVAL:
Herringbone ‘Love Story’ - Best Commercial Spot

ADFEST:
Herringbone ‘Love Story’ - Best use of Music Track
Herringbone ‘Love Story’ - Best of Production Design

NEW ZEALAND JUICE TV MUSIC AWARDS:
Sarah Brown ‘Hands’ - ‘Music Video of the Year’

BOARDS MAGAZINE:
Top Twenty Production Companies in the World 2006

AUSTRALIAN CREATIVE MAGAZINE:
Production Company ‘Top Shop’ 2006

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