TOMPKINS ON THE DEMISE OF SILVERSCREEN NZ: SAD BUT NOT SURPRISING

So after thirty-three years Silverscreen Productions has announced its voluntary liquidation - sad but not surprising.
Silverscreen started as a one-director company with the hugely talented Geoff Dixon working out of his living room. It eventually grew into an amorphus group of companies with fingers in many pies: production, design, post-production, Internet, TV and feature films: all many steps away from its core business…
What is the core business of a tvc production company? I thought it was to offer the services of a talented and experienced director to the advertising industry in order to make iconic commercials that capture the audience’s attention for their clients’ brands.
However, the current trend with production companies is to spruik the fact that they are the biggest, the best, have the greatest flashest offices, are the most awarded, sponsor the best lunches/parties etc ….
Production companies seem to have forgotten that they work in the world’s second oldest profession and that it doesn’t take flash offices and hundreds of staff to run a successful production company - it takes talented, experienced directors supported by producers who can bring good work in, on budget.
The current trend is to offer a huge roster of mostly mediocre directors, one for every mediocre script!
Even if there were that much talent around, the investment in promoting planeloads of directors and the cost of on-the-job training is huge. Problem is, clients have slashed budgets and margins, while expectations have stayed where they’ve always been: high. It is simply not possible for these two trends to continue side by side.
In Silverscreen’s case, it has not only hung on for dear life in this unsustainable environment, it has added more volatile and unpredictable businesses to the mix with its forays into special effects post-production and feature films.
Its demise, as I said at the beginning, is sad but not surprising. But there are many players that owe it a huge debt of gratitude, myself included. The list is long of those that have benefited from their association with Silverscreen, however brief: LeeTamahori, Richard Gibson, Matt Murphy, Mat Palmer and Messer’s Prince, Noonan, Long, Whyman and Douglas to name but a few…
….. and if I were one of the many poor souls owning a production company, big or small and worried that the next call is going to be the bloody bank again I’d be looking very very carefully at the bottom line (I know I did…in the end!!)
Happy New Year.

Roger Tompkins
Cranbrook