A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, January 18, 2007

Y&R STILL HAS SPARC


Y&R Wellington is celebrating its reappointment to one of the capital’s most prized ad accounts – for SPARC (Sport and Recreation New Zealand).
SPARC and Y&R are now finalising the commercial terms on the hotly contested account after the win was confirmed just before Christmas. The confirmation came a few weeks after Y&R also won the new Biosecurity New Zealand account.
Y&R Wellington, led by new MD Chrissie Lahood (pictured), is growing with a new CD and two new staff members in account service.
"We have totally immersed ourselves in the SPARC vision, everyone on the account loves working on it. This passion showed through in the work we put into the pitch. We're absolutely thrilled to win it," said Ms Lahood.
SPARC General Manager, Marketing & Communications, Paul Sinclair, said Y&R’s appointment was a unanimous call from the pitch panel and reflected the agency’s understanding of the sport and recreation sector, a compelling strategic proposition and creative to match.
“We’re now looking at a huge three years ahead, from a marketing perspective. With a continued focus on driving our Push Play campaign, delivering on the Government’s Mission-On initiatives, and the Beijing Olympics being just around the corner, we’re pleased to have a seriously match-fit agency on board.
“We congratulate Y&R on the win, and thank all the agencies who tendered for our business,” he said.

26 Comments:

Anonymous Anonymous said...

They obviously didn't retain it on the strength of their work.

1:10 PM NZDT

 
Anonymous Anonymous said...

Do they win any accounts on the strength of their work....BNZ.....pigs...?

3:50 PM NZDT

 
Anonymous Anonymous said...

Doesn't look like SPARC is Mervin, Mervin...

5:43 PM NZDT

 
Anonymous Anonymous said...

Nice one Chrissie in da Hood.

Better to have the account and a happy client than to stand holding a clutch of shite-metal obelisks wondering where all the clients have gone.

7:45 PM NZDT

 
Anonymous Anonymous said...

5:30
Who do you work for ya tosser? You sound like a right twat

9:08 AM NZDT

 
Anonymous Anonymous said...

Go Chrissie. You rock girl.

9:48 AM NZDT

 
Anonymous Anonymous said...

Either 'the work' is working, or all the other agencies who pitched just weren't trying.

Y&R Wellington seems to be doing a bloody nice job lately. Is there going to be more Mervyn?

10:07 AM NZDT

 
Anonymous Anonymous said...

Dear 9.08

Did you mean 3.50 as opposed to 5.30? You need to learn your numbers before you start trading insults.

I might be a twat, but at least I'm not responsible for the BNZ Pigs, which judging by your reaction, you are somehow associated?

Now go and do your homework, those sums won't get done by themselves.

10:47 AM NZDT

 
Anonymous Anonymous said...

I believe it was a statutory pitch with no intention of leaving. Lots of hours, effort and money wasted by the other agencies.

11:44 AM NZDT

 
Anonymous Anonymous said...

While I didn't like the pigs at first, I changed my mind about them when I saw them listed in 'NZ's favourite ads' in AdMedia.

It's such a shame the public has no idea of what good advertising is.

12:56 PM NZDT

 
Anonymous the corner room said...

The pigs are simply a distraction tactic, needed when your brand and or product stinks and has no apparent redeeming feature - think Telecom animals in the early days, or Hyundai babies.

Their real crime is that using pigs for banking is just corny and should have been dispatched to the outcast bin.

2:42 PM NZDT

 
Anonymous Anonymous said...

Dear 9.48 and 10.47,

Suggest you go through the official information act process and see for your self how wrong you are.

For Christs sake...grow up.

4:04 PM NZDT

 
Anonymous Anonymous said...

Corner room

You're so right. Thank God we have people (or parts of buildings) like you to tell us which ads are good and which are not. The general public clearly has no idea - see AdMedia favourite ads ranking and Fair Go Ad Awards (Hyundai #1, BNZ #2) if you want any proof of that. For the benefit of the group, what exactly DO you consider to be a good ad? Tell all!

3:19 PM NZDT

 
Anonymous Anonymous said...

Dear 2.42

You sound like you love sweeping generalisations. Tell me what bank does have any redeeming features? For that matter what brands...in your pea-sized mind.

4:58 PM NZDT

 
Anonymous Anonymous said...

Wasn't it Y&R Auckland that did the pigs and Y&R Wellington that does SPARC?

That would mean different creative directors, different creative teams.

The pigs stink, get over it. blame them on the right agency and let Y&R Wellington bathe in some well-deserved glory

1:16 AM NZDT

 
Anonymous Anonymous said...

Look it could be worse, just imagine how bad the work would be if WRC was doing the work!!!

9:30 AM NZDT

 
Anonymous Anonymous said...

Yea the pigs are ok....for the mums in taihape with kids. But that idea is old hat and rather done, like decades ago. Westpac use to have a pig in thier ads.

If i came up with that i would make myself reduntant and get out... lets face it, it's the type of idea the client would suggest.

I wonder if it's worked for BNZ though? I know people remember it, but does it help them? Is it me or has the campaign run out of funds? Seen nothing new of late.

9:44 AM NZDT

 
Anonymous Craig Love said...

As said above, it's such a shame the public has no idea what advertising they should like and shouldn't.

The unruly rabble insists on making their own minds up without consulting current advertising fashions.

In fairness to them, they would probably be better educated if they ever got to actually see the ads that win at award shows.

9:45 AM NZDT

 
Anonymous Anonymous said...

Isn't that more of a sign of what's wrong with the ads that win awards? If no-one sees them, isn't their advertising value moot?

9:07 AM NZDT

 
Anonymous The Corner Office said...

The Corner Office would like to point out that it was the Corner Room that made one of the previous comments.

Perhaps in the future, the Corner Room should consult with the Corner Office before before posting such comments.

9:11 AM NZDT

 
Anonymous Anonymous said...

Y&R Wellington for the record is the worst agency in New Zealand. They haven't done anything that even resembles a good ad since Phil Pasonage was there and that's a long time ago.

1:15 AM NZDT

 
Anonymous Anonymous said...

Amusing comments folks. Of course it's easy to throw insults around under a cloak of anonymity. Childish really.

9:35 AM NZDT

 
Anonymous Anonymous said...

Phil Parsonage thanks his mum for the earlier comment but replies "after 4 years in Auckland agencies I can confirm that Y&R Wellington is certainly not the worst agency in NZ."

12:17 PM NZDT

 
Anonymous Anonymous said...

Phil Parsonage was there just before Christmas, so the glory days are clearly back.

8:03 PM NZDT

 
Anonymous Anonymous said...

I don't mean to point out the screamingly obvious, but I'm going to anyway.

The ads are produced for our beloved consumers - not for slagging by ad agency people, or judging by awards juries.

And even if consumers do like the ads - rightly or wrongly - it still doesn't mean they'll buy the service / product advertised.

2:33 PM NZDT

 
Anonymous Anonymous said...

I want to buy Phil Parsonage

9:49 PM NZDT

 

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