Y&R STILL HAS SPARC

Y&R Wellington is celebrating its reappointment to one of the capital’s most prized ad accounts – for SPARC (Sport and Recreation New Zealand).
SPARC and Y&R are now finalising the commercial terms on the hotly contested account after the win was confirmed just before Christmas. The confirmation came a few weeks after Y&R also won the new Biosecurity New Zealand account.
Y&R Wellington, led by new MD Chrissie Lahood (pictured), is growing with a new CD and two new staff members in account service.
"We have totally immersed ourselves in the SPARC vision, everyone on the account loves working on it. This passion showed through in the work we put into the pitch. We're absolutely thrilled to win it," said Ms Lahood.
SPARC General Manager, Marketing & Communications, Paul Sinclair, said Y&R’s appointment was a unanimous call from the pitch panel and reflected the agency’s understanding of the sport and recreation sector, a compelling strategic proposition and creative to match.
“We’re now looking at a huge three years ahead, from a marketing perspective. With a continued focus on driving our Push Play campaign, delivering on the Government’s Mission-On initiatives, and the Beijing Olympics being just around the corner, we’re pleased to have a seriously match-fit agency on board.
“We congratulate Y&R on the win, and thank all the agencies who tendered for our business,” he said.