CORBETT CHOOSES SWEET LIFE AT SUGAR
Nigel Corbett, WRC Creative Director (pictured), is leaving on March 23 to take a shareholding in boutique independent Sugar.
WRC Managing Director Murray Reid commented: “We understand the unique nature of the Sugar ownership opportunity and wish him well. We expect to make an announcement on a replacement soon.”
DDB Group Managing Director Sharon Henderson commented: “WRC is a great agency and fills a key role within the DDB family. Our newly appointed Executive Creative Director Toby Talbot is playing a key role in the search for a replacement.”
posted by CB at 2/28/2007 04:42:00 pm
10 Comments:
Oh, dear.
Good move Nigel.
8:49 pm NZDT
Nice one Nige for getting out of there. Now you can get a chance to do so real work eh.
10:39 pm NZDT
Whoever said WRC has six months left looks like they got it wrong - I reckon its two months now at most
11:38 am NZDT
What's the story with WRC and the World Rally Championship brand. Is it the same as the WWF ( world wildlife fund and world wrestling ) issue about 2 years ago. Anyone else know anything?
4:14 pm NZDT
An agency is it's people, so why big-ups for the guy who was running the place, and poos for the place?
5:21 pm NZDT
WRC is now a 'great agency'. It seems the more people that leave, the better it gets.
At this rate it will soon be a world-beater.
2:02 pm NZDT
Agree with 5:21. The more genuinely-creative minded an agency's leaders, the 'greater' an agency becomes.
Might to time to have a look at WRC as a model of how NOT to run an agency and manage your staff.
5:23 pm NZDT
"Fills a key role" = churns out the leaflets DDBers won't touch with a barge pole whilst replacing the creative dpt every 2 months?
5:36 pm NZDT
They actually used to do some good work, pity they had no idea how to retain staff or accounts, as soon as Bleaso left it all turned to custarrrd
5:33 pm NZDT
Ten bucks says WRC will be shut down soon and replaced by Limb Walker Rapp Collins
8:20 pm NZDT
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