A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, February 28, 2007

CORBETT CHOOSES SWEET LIFE AT SUGAR


Nigel Corbett, WRC Creative Director (pictured), is leaving on March 23 to take a shareholding in boutique independent Sugar.
WRC Managing Director Murray Reid commented: “We understand the unique nature of the Sugar ownership opportunity and wish him well. We expect to make an announcement on a replacement soon.”
DDB Group Managing Director Sharon Henderson commented: “WRC is a great agency and fills a key role within the DDB family. Our newly appointed Executive Creative Director Toby Talbot is playing a key role in the search for a replacement.”

10 Comments:

Blogger Rolly said...

Oh, dear.

Good move Nigel.

8:49 PM NZDT

 
Anonymous Anonymous said...

Nice one Nige for getting out of there. Now you can get a chance to do so real work eh.

10:39 PM NZDT

 
Anonymous Anonymous said...

Whoever said WRC has six months left looks like they got it wrong - I reckon its two months now at most

11:38 AM NZDT

 
Anonymous Anonymous said...

What's the story with WRC and the World Rally Championship brand. Is it the same as the WWF ( world wildlife fund and world wrestling ) issue about 2 years ago. Anyone else know anything?

4:14 PM NZDT

 
Anonymous Anonymous said...

An agency is it's people, so why big-ups for the guy who was running the place, and poos for the place?

5:21 PM NZDT

 
Anonymous Anonymous said...

WRC is now a 'great agency'. It seems the more people that leave, the better it gets.

At this rate it will soon be a world-beater.

2:02 PM NZDT

 
Anonymous Anonymous said...

Agree with 5:21. The more genuinely-creative minded an agency's leaders, the 'greater' an agency becomes.

Might to time to have a look at WRC as a model of how NOT to run an agency and manage your staff.

5:23 PM NZDT

 
Anonymous Anonymous said...

"Fills a key role" = churns out the leaflets DDBers won't touch with a barge pole whilst replacing the creative dpt every 2 months?

5:36 PM NZDT

 
Anonymous Anonymous said...

They actually used to do some good work, pity they had no idea how to retain staff or accounts, as soon as Bleaso left it all turned to custarrrd

5:33 PM NZDT

 
Anonymous Anonymous said...

Ten bucks says WRC will be shut down soon and replaced by Limb Walker Rapp Collins

8:20 PM NZDT

 

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