A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, February 25, 2007

EXPLOSIVE SPOT FOR McCOYS


Colenso BBDO Auckland has created a new spot for McCoy Fruit Smoothie, which goes to air this week.

Agency: Colenso BBDO, Auckland
Writer: Simone Louis
Art Director: Bradley Averill
Agency Producer: Jonathan Gerard
Director: Ken Lambert
Producer: James Schulz
Prod Co: Film Construction
Editor: Stuart Morley
VFX: Perceptual Engineering

posted by CB at 2/25/2007 02:56:00 pm

8 Comments:

Anonymous Anonymous said...

Cool.

1:19 pm NZDT

 
Anonymous Anonymous said...

Smashing.

2:40 pm NZDT

 
Anonymous Anonymous said...

I love things that explode!!!

6:13 pm NZDT

 
Anonymous Anonymous said...

I saw it last night.

It made me think of Sony Bravia but with fruit instead of paint.

I don't know if this is a good thing or a bad thing.

2:36 pm NZDT

 
Anonymous Anonymous said...

Now that the Colenso people have had their say...
it does NOTHING for me.

5:33 pm NZDT

 
Anonymous Anonymous said...

I said smashing, and I don't work for Colenso.

I also think that bravia paint thing didn't work as well as they were hoping. I reckon they wanted the whole building covered in paint. It wasn't.

2:08 pm NZDT

 
Anonymous Anonymous said...

rotten fruit

7:16 pm NZDT

 
Anonymous Anonymous said...

very Bravia.

5:28 pm NZDT

 

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