A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, February 25, 2007

HYUNDAI 'TODDLER' COMMERCIAL PULLED OFF AIR IN AUSTRALIA


The Advertising Standards Bureau in Australia has pulled the Hyundai 'Toddler' spot off air this week, claiming it sent the wrong message to pre-schoolers about driving cars.
The spot was created by Kim Thorp and Howard Greive from Assignment Group NZ and directed by Tony Williams from Sydney Film Company, with post via Frame Set + Match, Sydney.
What do NZCC bloggers think of this decision?

posted by CB at 2/25/2007 05:48:00 pm

4 Comments:

Anonymous Anonymous said...

I have to do rock paper scissors with my toddler to see who drives back from the pub.

9:28 am NZDT

 
Anonymous Anonymous said...

...i think we should just rub it their face and do an ad with our toddlers beating their toddlers at cricket and then have the mums and dads pick up the kids in their Hundai cars with the caption along the lines of "The next generation Hundai xxx is still driving winners home"

5:55 pm NZDT

 
Anonymous Anonymous said...

Concept approved 5.55pm

1:00 pm NZDT

 
Anonymous Anonymous said...

Whats a HUNDAI?

10:21 am NZDT

 

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