A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, February 26, 2007


303 Perth's award-winning writer, Paul Coghlan (top left), is leaving the agency to join Saatchi & Saatchi in Auckland. Coghlan is teaming up with former Perth art director, Stephen de Wolf (below left), who has been freelancing in Sydney for the past six months. The pair met whilst working at Clemenger BBDO Melbourne in 2005, while Mike O’Sullivan was ECD.
Though they weren’t teamed at Clemenger, O’Sullivan says he was impressed with the work Coghlan and de Wolf produced independently and had no hesitation hiring them for Saatchi’s Auckland.
Coghlan moved to Perth at the start of last year and made an immediate impact, winning a Caxton award and a Bronze Bullet at the international Young Guns awards, where it was the only press finalist from Australia. He also won two Bronzes at AWARD last year for a radio commercial he wrote whilst at Clemenger.
The pair join another ex Perth team, Levi Slavin and Dave Govier, who joined Saatchi's recently from Colenso.


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