A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, February 25, 2007

TEQUILA WINS GRAND PRIX AT DIRECT AND INTERACTIVE MARKETING AWARDS

A campaign to motivate runners in the long-term for client Adidas has won TEQUILA\ the top New Zealand Post RSVP Grand Prix Award at the New Zealand Direct and Interactive Marketing Awards, held Friday night.
The Supreme NEXUS, proudly sponsored by Oracle, went to AIM Proximity & Proximity iD for their client Lexus Proximity iD, for the outstanding lead generation campaign leading to the most successful launch for Lexus. This successfully generated both sales and conversion of prospects.
The newly introduced New Zealand Post Postmark Award, awarded for the best use of mail as a medium within any campaign was awarded to Wunderman New Zealand for their client’s Mainland Product’s Kiwi Heritage Bacon. With clever segmentation this campaign grew the customer base of the brand and increased sales by 600%.
The NZ Direct and Interactive Marketing Awards, organised by the Marketing Association, comprise two series of awards: the New Zealand Post RSVP Awards, for the best examples of direct marketing campaigns judged on strategy, creative, and results; and the NEXUS Awards proudly sponsored by Oracle, for the best products, services and processes that drive campaigns.

2006 RSVP WINNERS

adiRun.co.nz launch
RSVP GRAND PRIX WINNER
Category: Sales Generation; Award: GOLD
Agency: TEQUILA\
Client: Adidas

3D Special Offers Campaign
Category: Lead Generation; Award: BRONZE
Agency: AIM Proximity
Client: Air New Zealand

ASB Rural Spring Campaign
Category: Lead Generation; Award: SILVER
Agency: TEQUILA\
Client: ASB

Body Parts
Category: Customer Acquisition; Award: GOLD
Category: Sales Generation; Award: GOLD
Category: Sales Promotion; Award: GOLD
RSVP CRAFT Award: Best Overall Creative
Agency: AIM Proximity
Client: Bank of New Zealand

Building Cinema Loyalty
Category: Customer Acquisition; Award BRONZE
Category: Loyalty/Relationship Programme; Award: BRONZE
Agency: Colenso.99
Client: SKYCITY Cinemas

Check it out! – MemberConnex launch Campaign
Category: Shoestring Budget; Award: BRONZE
Agency: Admission
Client: Cyber Glue

Come Together with Durex
Category: Shoestring Budget; Award: GOLD
RSVP CRAFT Award: Best Strategy
Agency: DDB New Zealand Limited
Client: SSL New Zealand

Farmers Beauty Club
Category: Loyalty/Relationship Programme; Award: GOLD
Category: Sales Generation; Award: SILVER
Agency: Colenso.99
Client: Farmers

Fight the Monster
Category: Sales Generation; Award: SILVER
Agency: DDB New Zealand Limited
Client: Child Cancer Foundation

FRISKIES GUTS
Category: Customer Acquisition; Award: SILVER
RSVP CRAFT Award: Best Use of Integration
Agency: OgilvyOne
Client: Nestle Purina Petcare

Goodbye Landlord
Category: Shoestring Budget; Award: GOLD
Agency: TEQUILA\
Client: ASB

Grabaseat Campaign
Category: Internal; Award: SILVER
Category: Sales Generation; Award: SILVER
Agency: AIM Proximity / Colenso.99 / Mango
Client: Air New Zealand

Hello Roost
RSVP CRAFT Award: Best Copy
Agency: Draft
Client: Roost Mortgage Brokers

Host the Coruba Gold Fifty Thousand Dollar Launch Party
Category: Lead Generation; Award: SILVER
Agency: WRC
Client: The Rum Company and Lion Breweries

Kiwi Heritage Bacon
Category: Customer Acquisition; Award: GOLD
Category: Sales Promotion; Award: GOLD
POSTMARK AWARD: Best Use of Mail as a Medium
Agency: Wunderman New Zealand
Client: Mainland Products

Kustom Konnections Quick Fix
Category: Customer Acquisition; Award: BRONZE
Agency: Draft NZ
Client: Genesis Energy

Laminex Tangram
Category: Lead Generation; Award: SILVER
Category: Sales Generation; Award: SILVER
Agency: OgilvyOne
Client: The Laminex Group

Lexus IS Art in Motion
Category: Lead Generation; Award: GOLD
Category: Sales Generation; Award: GOLD
Category: Customer Acquisition; Award: SILVER
RSVP CRAFT Award: Most Innovative Campaign
Agency: AIM Proximity
Client: Lexus New Zealand

Mailed Anything Sexy Lately?
Category: Lead Generation; Award: BRONZE
Agency: AIM Proximity
Client: New Zealand Post

Nestle GOOD TIMES Programme
Category: Loyalty/Relationship Programme; Award; GOLD
RSVP CRAFT Award: Best Data Strategy
Agency: OgilvyOne
Client: Nestle New Zealand Limited

nzgirl – “The Stunt That Never Was”
Category: Shoestring Budget; Award; BRONZE
Agency: DDB New Zealand
Client: nzgirl

Push the Button
Category: Customer Retention; Award: SILVER
Agency: TOUCHCAST/NEXT
Client: Telecom Ltd

RD1 Move DM
Category: Customer Acquisition; Award: BRONZE
Agency: Publicis Dialog
Client: Mercury Energy

SME lifecycle programme
RSVP CRAFT Award: Best Art Direction
Agency: Draft
Client: Vodafone New Zealand

S.P.E.M
Category: Sales Generation; Award; SILVER
Agency: AIM Proximity
Client: Haunui Farm

Speedy
Category: Customer Retention; Award: BRONZE
Agency: AIM Proximity
Client: Yellow Pages

Unichem Common Health Games
Category: Internal; Award: BRONZE
Agency: AIM Proximity
Client: Pharmacybrands

Your Stuff’s Worth More Than You Think
Category: Sales Generation; Award: SILVER
Agency: AIM Proximity / Colenso.99
Client: IAG New Zealand

2007 NEXUS WINNERS

Lexus IS Art in Motion Imaging Engine & Website
NEXUS SUPREME WINNER
Category: Innovation; Award: GOLD
Category: Media and/or Channel Utilisation; Award: GOLD
Category: Production and Fulfilment; Award: GOLD
Entrant: AIM Proximity & Proximity iD
Nominee: Lexus

ANZ – High 5
Category: Datamining/Analytics; Award: SILVER
Entrant: Datamine Limited

Nestle GOOD TIMES Programme
Category: Strategic Vision; Award: BRONZE
Entrant: Simplicity Australasia
Nominee: Nestle New Zealand Limited
Onecard: A Fresh Look at Pricing Analytics
Category: Datamining/Analytics; Award: GOLD
Category: Strategic Vision; Award: GOLD
Category: Innovation; Award: SILVER
Entrant: Proximity iD
Nominee: Progressive Enterprises Limited

Project Alight
Category: Media and/or Channel Utilisation; Award: BRONZE
Entrant: Vodafone Consumer Marketing Loyalty & Retention Team

Rockgas Online Marketing System (OMS)
Category: Information Systems; Award: SILVER
Category: Production & Fulfilment; Award: SILVER
Category: Strategic Vision; Award: SILVER
Category: Innovation; Award: BRONZE
Category: Media and/or Channel Utilisation; Award: BRONZE

9 Comments:

Anonymous Anonymous said...

So on the night Lexus comes up with 5 golds, one silver and the nexus supreme, and adidas gets one gold - but somehow picks up the grand prix - figure that one out.

9:34 AM NZDT

 
Anonymous Anonymous said...

And Lexus got a craft award too

1:45 PM NZDT

 
Anonymous Anonymous said...

Are there still international judges on the RSVP panels or is it agency vs agency pretending not to know who did what etc?

8:11 PM NZDT

 
Anonymous Anonymous said...

AIM gets the craft award, and didn't even make it - scandalous.

9:51 PM NZDT

 
Anonymous Anonymous said...

The worst award show I've ever been to. And I've been to some shit award shows.

8:10 AM NZDT

 
Anonymous Anonymous said...

No international judges....and the Grand Prix was decided by agencies/clients whose work didn't get a Gold - so they are obviously the best stellar talents on offer in the country then

12:42 PM NZDT

 
Anonymous Anonymous said...

It's agency vs agency judging, and with the exception of a few clients (and hicks shipped in from small agencies in Sticksville), everyone knows who's done what.

8:11 PM NZDT

 
Anonymous Anonymous said...

I liked the dancing girls. And it was nice to see a good spread of agencies packing perspex after dinner.

6:56 PM NZDT

 
Anonymous Anonymous said...

Grand Prix judging is a bit of a lottery. There are no hard and fast rules and its a consensus thing. Creativity is only one aspect of it. So average creative, with awesome strategy and best-practice in other areas can win the day. Remember kids, good DM isn't just about things looking nice.

5:42 PM NZDT

 

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