A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, February 02, 2007


FCB New Zealand has appointed WRC Managing Director David Thomason to the newly created position of Planning Director.
Says FCB CEO Bryan Crawford: “The appointment of a strategist of David’s stature signals a new approach to planning within the agency. This is the first of a number of significant announcements we will be making in the coming months as we build towards a new kind of agency model.”
Says Thomason: “FCB is one of the few agencies that truly embrace the integration of media strategy with brand and creative strategies. I’m inspired by FCB’s plans for 2007 and beyond, and this new role will allow me to be one of the driving forces behind those plans.”
Thomason has provided multi-award winning creative and strategy for some of New Zealand’s biggest brands, including the likes of Griffins, Sara Lee, GlaxoSmithKline and Lion Nathan. In a career spanning 20 years, he has been Creative Director at Advertising Works and Group Creative Head, as well as Strategic Planning Director, at Grey Worldwide. He moved to WRC in 2003 as Senior Strategic Planner, becoming Managing Director in 2006.
Says Crawford: "We had pinpointed David as being crucial to our future plans for some time. His experience in creative and planning stretches beyond the realms of traditional advertising solutions, enhancing our ability to activate customers through a myriad of channels."


Anonymous Anonymous said...

$20 on WRC not making the middle of the year.

2:41 PM NZDT

Anonymous Anonymous said...

You won't get many takers on that wager. And look out FCB, Thomason is anti-awards, just ask Todd.

4:37 PM NZDT

Anonymous Anonymous said...

Tis true, I asked Todd.

That said DT is a smart man, and great at what he does, he just needs to let the creative run with the ball a bit more.

5:25 PM NZDT

Anonymous Anonymous said...

"... activate customers through a myriad of channels"?

What kind of dumb 1990s CRM-speak is that?

God forbid someone flicks that on to the Herald or Dom Post as an example of how some NZ agencies still see their clients' customers.

9:19 PM NZDT

Anonymous Anonymous said...


On a positive note though, Thomason is anti-awards.

9:45 PM NZDT

Anonymous Anonymous said...

I hardly think an anti awards stance wil affect the least awarded agency on the planet.

1:52 AM NZDT

Anonymous Anonymous said...

Quick, everybody off the WRC boat before it sinks... or worse, goes nowhere...

8:01 PM NZDT

Anonymous Anonymous said...

But he is anti-awards

12:35 PM NZDT

Anonymous Anonymous said...

WRC is a great agency and with people like Nige and Muzz in control watch out the rest of you.

11:36 AM NZDT

Anonymous Anonymous said...


Tee hee. They are both nice guys. Nige even has some creative credibility.

But as to anyone else watching out...?

Um, no.

3:22 PM NZDT

Anonymous Anonymous said...

Here at NNA Ltd. we are definitely watching out!

2:13 PM NZDT

Anonymous Anonymous said...

What are we watching out for and has it happenned yet?

12:24 PM NZDT


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