WRC MANAGING DIRECTOR DAVID THOMASON TO PLANNING DIRECTOR ROLE AT FCB

FCB New Zealand has appointed WRC Managing Director David Thomason to the newly created position of Planning Director.
Says FCB CEO Bryan Crawford: “The appointment of a strategist of David’s stature signals a new approach to planning within the agency. This is the first of a number of significant announcements we will be making in the coming months as we build towards a new kind of agency model.”
Says Thomason: “FCB is one of the few agencies that truly embrace the integration of media strategy with brand and creative strategies. I’m inspired by FCB’s plans for 2007 and beyond, and this new role will allow me to be one of the driving forces behind those plans.”
Thomason has provided multi-award winning creative and strategy for some of New Zealand’s biggest brands, including the likes of Griffins, Sara Lee, GlaxoSmithKline and Lion Nathan. In a career spanning 20 years, he has been Creative Director at Advertising Works and Group Creative Head, as well as Strategic Planning Director, at Grey Worldwide. He moved to WRC in 2003 as Senior Strategic Planner, becoming Managing Director in 2006.
Says Crawford: "We had pinpointed David as being crucial to our future plans for some time. His experience in creative and planning stretches beyond the realms of traditional advertising solutions, enhancing our ability to activate customers through a myriad of channels."