A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, February 22, 2007

Y&R BEEFS UP CREATIVE IN INTERACTIVE, DIRECT DIVISIONS

Maya McNicoll has joined Y&R as Interactive Director, a new position, which has been created in response to an explosive growth in client demands for interactive components to their campaigns. Maya is an experienced web strategist and designer and has most recently been a partner in UK-based web shop The Funky Divas.
Y&R Creative Director Retail and Response Vaughn Davis says Maya’s appointment was an easy decision: “What I love about Maya is that she’s the perfect mix of art and business. It’s bloody rare to find rock-solid strategic thinking and gob-smacking creative solutions in the same person.”
Also coming on board is Stacey Roper, Y&R’s new direct marketing Art Director, from an award-winning stint at Auckland DM shop Lavender, where she worked primarily on Westpac DM. "It’s a good thing she likes banks, because since winning the Bank of New Zealand DM business from Aim Proximity last month, BNZ DM will be a key focus for Stacey and the rest of the Y&R Interaction team," says David.
“We saw a load of art directors, but none of them had a book like Stacey’s. She’s a manic when it comes to making impossible ideas come true – exactly what you need around the place if you want your DM to be anything other than envelopes.”

10 Comments:

Anonymous Anonymous said...

Meanwhile at Y&R Wellington ....

2:55 PM NZDT

 
Anonymous Anonymous said...

.... what does meanwhile at Y&R wellington mean??
I come to this blog to read comments from bitter old burnt out hacks and pussies who arent brave enough to put their names behind their words....... From now on you have to post three comments and we will decide which one will run.

What i wanted to say was hats of to Vaughn Davis for working the words gob smacking and maniac into a press release. Mainly gob-smacking. Oh and i also liked how he managed to remind us that they won the BNZ Dm biz off AIM.

Rock on

8:33 AM NZDT

 
Anonymous Anonymous said...

The headline should say:

"Y&R the last global to accept they need an interactive divison".

Behind DDB who are second to last.

Amazing isn't it that saatchis set their's up 15 years ago.

11:25 AM NZDT

 
Anonymous Anonymous said...

8:33

If you come here for that purpose, why are you so bent out of shape?

Name calling and posting anonymously. Take a look at yourself!

10:08 AM NZDT

 
Anonymous Anonymous said...

Dear 8.33am

"I come to this blog to read comments from bitter old burnt out hacks and pussies who arent brave enough to put their names behind their words"

So you weren't brave enough to tell us who you are either?

Are you a pussy or a burnt out old hack?

Oh and for the record Y&R didn't "win" anything.

12:32 PM NZDT

 
Anonymous Anonymous said...

Dear 'Take a look at your self' I feel bad about not putting my name on these blogs. I’ll tell you what. I’ll reveal my identity and even return ‘Tsunami of Love’ that Thai porno tape that I borrowed off you. But first you have to

A. Name the particular Ambi Pur scent Andrew Stone uses in his BMW
B. Name the instructor at the ‘Exploring new levels of ecstasy with Karma Sutra’ classes at the Mt Albert Community Hall, that Karl Fleet attended last September.
or
C. Name one woman who is prepared to admit she has slept with Craig Farndale.

Call Jeremy at Cibo with your answer. When I receive a call from him I’ll reveal my identity in a 60 second viral email movie that I will then enter in the viral email movie section of any awards I can find anywhere in the world.

Love ya work

11:55 PM NZDT

 
Anonymous Anonymous said...

I agree with the above comments. Although name calling and making anonymous derrogatory comments about an agency is offensive, what I find more offensive is having to constantly read the 'c' and the 'p' word in posts from someone who works at Y&R Wellington. Think of your audience before you post, this is an open blog afterall.

5:34 AM NZDT

 
Anonymous Anonymous said...

What was the 'c' word?
I often make my daughter turn off the cartoon network and tell her to read the nz creative circle blog instead. I'd hate to think she is picking up the wrong idea about this noble business we work in.

4:49 PM NZDT

 
Anonymous Anonymous said...

What was the 'P' word? Pussy? Wasnt that pussy as in scaredy cat? If you want some really bad 'P' words how about
Pre Nup....
or
Purely Precautionary Procological Procedure

6:47 PM NZDT

 
Anonymous MrAnonymous said...

Dear 'Take a look at your self' I feel bad about not putting my name on these blogs. I’ll tell you what. I’ll reveal my identity and even return ‘Tsunami of Love’ that Thai porno tape that I borrowed off you. But first you have to

A. Name the particular Ambi Pur scent Andrew Stone uses in his BMW
B. Name the instructor at the ‘Exploring new levels of ecstasy with Karma Sutra’ classes at the Mt Albert Community Hall, that Karl Fleet attended last September.
C. Name one woman who is prepared to admit she has slept with Craig Farndale.




awesome.

Static IP's are a biach. Nobody is anonymous online these days

11:38 PM NZDT

 

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