A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, February 28, 2007


Telecom New Zealand and Yahoo!7 today launched a new joint venture media company, Yahoo!Xtra. The Auckland-based company will provide world-class online content and products for New Zealanders at
  • Yahoo!Xtra
  • , which goes live tomorrow.
    Yahoo!Xtra Chairman and Interim CEO Ian Smith says Yahoo!Xtra brings together Yahoo!'s global reach and world-class products and services and Xtra's understanding of New Zealanders, their passions, and their interests.
    “Our goal is to deliver New Zealand internet users the finest entertainment, information and communications experience available. Today is the start of the journey and we will continue to roll out new online initiatives that combine the strengths of Yahoo! and Xtra.
    “With Yahoo!Xtra New Zealanders join a global community of almost half a billion people using Yahoo! in more than 20 countries. Worldwide, Yahoo! leads in providing the platforms and technologies for the things people most enjoy on the Internet, including social networking, user-generated content and personalising their online experiences.
    “For the month of December last year, for example, Yahoo!’s social media properties worldwide including Video, Answers, 360 (blogging), and Flickr received more than 110 million unique visitors,” says Mr Smith.
    Telecom COO, Consumer Kevin Kenrick, one of three Telecom representatives on the board of the joint venture, says New Zealanders can expect some exciting additions to the new site over the coming months.
    “I’m sure Kiwis will be as keen as consumers around the world have been to enjoy all the unique Yahoo! services that Yahoo!Xtra will offer as the site develops. New Zealanders can look forward to uploading their own content on Yahoo! Video, sharing knowledge on Yahoo! Answers, and creating their own personalised radio stations with Yahoo! Music,” says Mr Kenrick.
    “Yahoo!Xtra will have the local news, sport and entertainment content provided by our own editorial team and other local content providers. It will also have exciting new lifestyle content, including fantastic material from Pacific Magazine titles,” Mr Kenrick says.
    “Yahoo!Xtra will be the best of New Zealand linked to the best the rest of the world has to offer, and puts us in a prime position to capitalise on changing trends in media consumption and Internet usage. This means benefits and opportunities for consumers, advertisers, and media content providers alike.”
    The make-up of the new joint venture’s board, to be chaired by Yahoo!7 CEO Ian Smith, was also announced today. Joining Mr Smith on the Yahoo!Xtra board are:
    Kevin Kenrick, Telecom COO, Consumer
    Mark Verbiest, Telecom Group General Counsel
    Rod Snodgrass, Telecom GM, Group Strategy and Development
    Rohan Lund, Seven Network Director of Digital Media and Strategic Investments
    David Gowdey, Yahoo! Director Corporate Development South Asia.
    The appointment of a permanent Auckland-based CEO is expected to be announced in the coming weeks, along with further senior management appointments. Tom Osborne, formerly of Colenso BBDO in Auckland, was last week appointed Yahoo!Xtra’s new National Sales Director.


    Anonymous Anonymous said...

    What will happen to Xtramsn?

    11:47 AM NZDT

    Anonymous Anonymous said...

    Yahoo7? Coool!

    What's going on with the Warehouse ads? They don't seem to be funny these days...which was the only redeeming feature since the products are so crapola.

    5:29 PM NZDT

    Anonymous Anonymous said...

    Who cares...I'm still paying for broadband and getting 56k while Saatchi bombards us with those losers the not that extraordinairys or whatever they're called.

    Telecom's Xtra needs a kick in the teeth as far as I'm concerned.

    5:44 PM NZDT

    Anonymous Anonymous said...

    Word is Warehouse ads are being done locally now after initial idea and scripts came from DDB US.

    Word is.

    6:54 PM NZDT

    Anonymous Anonymous said...

    The "Have a new look" Warehouse fashion campaign is remarkably similar to the Farmers' "Take a closer look" fashion campaign.

    5:26 PM NZDT


    Post a Comment

    Links to this post:

    Create a Link

    << Home