A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, March 13, 2007


The CAANZ/AUT Communications School has developed a new initiative which allows people in the industry to obtain an industry recognised diploma through the completion of a combination of courses and workshops.
This will give employers the assurance of knowing that potential employees who hold a CAANZ/AUT Communications School Diploma in Account Management or Media/Communications have achieved the high standards of learning and practical experience expected from the industry.
“The pathway to diploma is a fantastic asset when assessing talent as an employer. For the first time, it allows us to have a reliable gauge of a potential employee’s talent and attributes which is increasingly important in terms of our ability to assess candidates,” says David Walden (pictured), President of CAANZ.
The introduction of the Pathway to Diploma demonstrates that CAANZ is taking industry education to a higher level, reflecting the organisation’s commitment to ensure the advertising industry remains dynamic and progressive.
Considered an important and integral part of the CAANZ membership, the CAANZ/AUT Communications School is recognised as a valuable educational tool within the industry, reflected by the success of last year’s high enrolments. In 2006 16 courses were offered and more than 350 people attended.
To ensure course content remains relevant in 2007, additions have been made to the CAANZ/AUT Communications School programme. This includes updating of the core account management and media courses as well as having two new workshops on offer - Retail Journey and Digital Project Management.
The creation of the CAANZ/AUT Communications School has enabled CAANZ and AUT University to develop a close working relationship and has allowed CAANZ to have access to the state of the art facilities in the new AUT University business faculty building – and of course the educational professionalism offered by AUT University.
“CAANZ set out very simply to create a world-class training facility. After interviewing many tertiary organisations we settled on AUT University because we believed there was a meeting of the minds and the result was the CAANZ/AUT Communications School. The success to date is evident that this was the correct decision,” says Walden.
The CAANZ/AUT Communications School is the only industry-training programme accredited by both AUT University and CAANZ and encourages excellence and professional development at the highest levels throughout New Zealand’s advertising and communications industry.
For more information, please contact Sandy Fraser on (09) 303 0435 or at sandy@caanz.co.nz


Anonymous Anonymous said...

Look, this is all well and good, but this is ridiculous!

For Christ's sake, there are fewer and fewer jobs in adland. We all know that.

What is the true purpose of this course?

It sounds like yet another education industry scam to get more money.

And why is Devo getting behind this? His philosophy has always been to get in the juniors, make them the runner, then they eventually end up doing bloody well because they have done the hard yards.

Now employees will be able to have a reliable gauge of a potential employees talent. Great, but if I spent ten minutes with any on of them, then I could tell you whom was good and whom was shit.

So much for instinct and gut feelings.

We're told that you need talent to get into advertising.

Now, according to Devo, CAANZ/Aut, all you now need is to be taught how to think like a Microsoft employee and communicate in phrases like 'moving forward', and achieve 'project synergy through evolution, not revolution'.

5:46 PM NZDT

Anonymous Anonymous said...

Couldn't agree more.

6:56 AM NZDT

Anonymous Anonymous said...

Yep, well said.

How many 'ad schools' are pumping out how many students? Far too many. How many jobs in the industry are there? Bugger all. It's simple maths that ain't adding up.

Nothing beats experience and doing the actual hard yards. Sounds like a cliche but it's true.


9:23 AM NZDT

Anonymous Anonymous said...

You thick fucks - It's for people already in the industry.

1:34 PM NZDT


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