A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, March 23, 2007


Clemenger BBDO Wellington has launched a new Beaurepaires campaign, spearheaded by this tv commercial.

Title: Tread Boldly
Copywriter: Hugh Walsh
Art Director: Martin Hermans
Agency Producer: Marty Gray
Director: Dennis Hitchcock
Producer: Scott Donaldson
Production company: Film Construction
Post House: Albedo/Images
Group Account Director: Kevin Stroud
Account Manager: Linda Reuvecamp


Anonymous Craig Love said...

I'm going to stick my neck out and say I like this.

I say 'stick my neck out' because I have already ehard it widely slagged in person - yet alone on this anonymous free-for-all forum.

I say 'I like this' because I've only seen it once and it is still the only ad I've seen in the last week that I can actually remember. And for the most part I remember it fondly.

5:02 PM NZST

Anonymous Anonymous said...

I love you Hugh.

5:18 PM NZST

Anonymous Anonymous said...

When does a pastiche become a rip off? Can anyone say, 'Sin City'?

5:29 PM NZST

Anonymous Anonymous said...

I thought the rule in advertising was you can rip off anything as long as it isnt another ad. Isnt the idea trading off imagery and stuff people recognise ie Sin City style to help sell your shit?
I'm sure i read that in page 234 of the making ads handbook

6:11 PM NZST

Anonymous Anonymous said...

Hats off Love, you seem to be the only guy who ever puts his name on this bitchy little blog


6:13 PM NZST

Anonymous Anonymous said...

Indeed. I agree with Mr Vegas, who I saw screaming around the corniche in Abu Dhabi in his new Porche Cayenne this morning, it's time to start acting like grown ups.

John Doe

Mabrouk on the new purchase PV.

7:21 PM NZST

Anonymous Anonymous said...

well I'm more interested in the fact that Images look like they're posting decent ads again. good to see given the messy couple of weeks in the post production bis.


8:12 PM NZST

Anonymous Anonymous said...

What is the world coming to.... Dennis does retail ! OMG

11:47 PM NZST

Anonymous Anonymous said...

Excellent. Made me laugh out loud. Given Vince a new lease of life. Of course it's Sin City, that's the gag.

7:52 AM NZST

Anonymous Anonymous said...

6:11pm, so that makes Todd's Larsen bug idea ok then does it. I'm not entirely sure I agree with the rip off comment but stealing directly from other sources for advertising without changing the source material much does raise ethical and moral questions.

9:57 PM NZST

Anonymous Anonymous said...

I would rather do a boring product and price ad than rip off a cool movie. Shame on you.

8:37 AM NZST

Anonymous Anonymous said...

Well done Images and Albedo - Fabulous job.

8:41 AM NZST

Anonymous Anonymous said...

I would love to have this ad on my reel. well done.

9:21 AM NZST

Anonymous Anonymous said...

9.57 it's murky waters isnt it.
kind of like the ones near Iran these days.
The larson fly ad was a complete rip off with a logo added on so maybe that went to far as opposed to the honda 'nice when things work ad' which had a twist on the ripped off idea which was specific to the product. So that was the idea.

What about the big ad. Was that a rip off? Thoughts anyone

10:59 AM NZST

Anonymous Anonymous said...

its all good, looks a million bucks and who really cares about the rip off bollocks anyway. everything in life is an adaptation one way or another.

7:55 PM NZST

Anonymous Anonymous said...

7:55 - Well done for the comment. Spoken like a true hack.

9:08 PM NZST

Anonymous jm said...

Vince does a great vo, the ad is slick and a nice homage to an inspiring film. Grow up NZ advertising. Well done Clems

10:05 PM NZST

Anonymous Anonymous said...

Wish I had done it.

6:53 AM NZST

Anonymous Anonymous said...

i guess the guys with the hack comment is happy with his price/ products. fair enough, Briscoes is just a rip off of old Noel Leeming ads anyway

11:27 AM NZST

Anonymous Jim Francis said...

I'm with Craig. It's a lovely ad. I've only seen it here but even in this somewhat dubious environment it sings.

And as for it being a 'rip-off' of Sin City, get out of here. It's more a nod to Raymond Chandler's Philip Marlowe. And it takes a writer of no small skill to pull that style off. Hats off to Hugh and Martin.

12:38 PM NZST

Anonymous Anonymous said...

Christ, can we please move on now.

3:40 PM NZST

Anonymous Anonymous said...

Looks amazing, but the idea's as weak as my Grandma's tea. Well done Dennis for bringing it to life.

5:28 PM NZST

Anonymous Anonymous said...

Isn't Abu Dhabi a Kaufman skit/song?

I love this. I said so to my wife. She mumbled and carried on knitting.

7:42 PM NZST

Anonymous Anonymous said...

Anyway we've done this to death aint we. It's only an ad. Unitll a new story comes along lets line dance off into the last movie I saw Vince Martin in - the tom hanks one on the island with the volleyball. Great ad for Fed Ex but bugged the hell out of me that he never opened that last package. How much do you reckon Fed Ex paid to be in that. Seen the comedy sketch based on the film where tom delivers the package and ther lady opens itand it contains a satelite phone.Fricken funny.


9:33 PM NZST

Anonymous Anonymous said...

That's an awesome sketch, should have been an ad. It's gold.... actually....back in a sec...

10:34 AM NZST

Anonymous Anonymous said...

Yeah, I reckon it's bloody good. Made me laugh and the idea is really simple.

Pats on the back to all involved.

You should see the shiiiiiiiiite on our screens over here in Sydney!

Kia Kaha

2:10 PM NZST

Anonymous Anonymous said...

"You should see the shiiiiiiiiite on our screens over here in Sydney!"

Is that Brownie? I think I recognise the accent.

11:01 AM NZST

Anonymous Anonymous said...

8:37 wrote:

"I would rather do a boring product and price ad than rip off a cool movie. Shame on you."

I suggest you don't lead with that line next time you're going after a job.

11:01 AM NZST


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