DDB RAIDS SAATCHI FOR PLANNING DIRECTOR

The DDB Group has made a major new hire with the luring of Lucinda Sherborne from Saatchi & Saatchi as Director of Planning.
DDB Group Managing Director Sharon Henderson describes Lucinda as ‘easily the best planner in New Zealand. A great coup for us’: ”Lucinda’s breadth of experience across multiple categories is second to none and that’s very important to us. She has delivered the insights behind some of the best campaigns we’ve seen in recent years for consumer goods, banking and retail brands. She’s an incredibly important hire to the future growth of our group and having worked with her before, I know she’s just a terrific person to have on your team.”
Executive Creative Director Toby Talbot can’t wait to get his previous planning partner on board: “Lucinda and I go back years,” says Talbot. “She is without doubt, the most creatively focused planner I have ever worked with. She’s a Rotorua girl and calls a spade a spade. Her ability to cut through the crap is legendary. As a key strategic partner, her influence across the creative department – not to mention the wider DDB group – will be massive. We are stoked she’s joining us.”
And the feeling’s mutual for Sherborne: “I’m really thrilled at the prospect of working alongside Toby again as his strategic ideas partner. The role of Director of Planning for the wider DDB Group is one I’m relishing too.
“The challenge of taking planning in New Zealand to the next level at DDB is one both Sharon and Toby have given me and I can’t wait to get started and be a part of the agency’s new creative order.”