A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, March 30, 2007


The DDB Group has made a major new hire with the luring of Lucinda Sherborne from Saatchi & Saatchi as Director of Planning.
DDB Group Managing Director Sharon Henderson describes Lucinda as ‘easily the best planner in New Zealand. A great coup for us’: ”Lucinda’s breadth of experience across multiple categories is second to none and that’s very important to us. She has delivered the insights behind some of the best campaigns we’ve seen in recent years for consumer goods, banking and retail brands. She’s an incredibly important hire to the future growth of our group and having worked with her before, I know she’s just a terrific person to have on your team.”
Executive Creative Director Toby Talbot can’t wait to get his previous planning partner on board: “Lucinda and I go back years,” says Talbot. “She is without doubt, the most creatively focused planner I have ever worked with. She’s a Rotorua girl and calls a spade a spade. Her ability to cut through the crap is legendary. As a key strategic partner, her influence across the creative department – not to mention the wider DDB group – will be massive. We are stoked she’s joining us.”
And the feeling’s mutual for Sherborne: “I’m really thrilled at the prospect of working alongside Toby again as his strategic ideas partner. The role of Director of Planning for the wider DDB Group is one I’m relishing too.
“The challenge of taking planning in New Zealand to the next level at DDB is one both Sharon and Toby have given me and I can’t wait to get started and be a part of the agency’s new creative order.”


Anonymous Anonymous said...

It's great to know that DDB think the "best campaigns we’ve seen in recent years" were done at Saatchi.


12:28 PM NZST

Anonymous Jim Francis said...

Dear Creative Circle,

Can we see some ads instead of Press Releases.

Even ads with Press Releases will do.

Or are we too busy making Press Releases to make ads?

1:43 PM NZST

Anonymous Anonymous said...

Good to know the big heads at Saatchi can't keep away from this site...

Now she's gone, you'd best get back to work mate focus on keeping your crown!

2:12 PM NZST

Anonymous Anonymous said...

Actually - I wrote that, and I don't work at Saatchi - I just thought it was rather funny that that the MD of an agency would say that another agencies work was the best around. Surely in an ideal world it should have read:

'Our work is the best I've ever seen, but since our planner is leaving we'll have to make do with a lesser agencies planner. The agency we've stolen them from hasn't done anywhere near as good work as us, but I'm assured that it was because the creatives ignored the planners strategy, which was very good I'm told, and will make our brilliant work even better'.

Or something similar.

6:44 PM NZST

Anonymous Anonymous said...

'easily the best planner in New Zealand' - I know it's a press release but come on Sharon, give the rest of the industry some credit.

7:20 PM NZST

Anonymous Anonymous said...

Talbot vs O'Sullivan - the battle to steal each other's talent is going into overdrive!

4:51 PM NZST


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