A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, March 07, 2007


Lowe New Zealand said today it would not contest the NZ Lotteries pitch, an account it has held for three years. The withdrawal leaves Saatchi & Saatchi, DDB and Colenso BBDO left in the running to present in early April.
Says Lowe NZ Managing Director Cameron Harland: "Obviously we are incredibly proud of the work and business results we have achieved with NZ Lotteries. Highlights include our contribution in turning around several years of decline and the launch of Big Wednesday.
"We are disappointed that our relationship will be coming to end, but we have taken the decision based upon a clear understanding that Lotteries are committed to a change."


Anonymous jello Biafra said...

Crickey, this pitch is turning into a little thriller.

4:37 PM NZDT

Anonymous Anonymous said...

Sounds like they're heading for a collapse.

4:38 PM NZDT

Anonymous Anonymous said...

Good call to pull out. The writing is clearly on the wall. And the cost of doing this pitch could go past six figures - in real costs.

5:29 PM NZDT

Anonymous Anonymous said...

Who knows what we'll find underneath?

5:38 PM NZDT

Anonymous Anonymous said...

And then there were 3.

6:06 PM NZDT

Anonymous Anonymous said...

I hear it's a lottery.

9:05 AM NZDT

Anonymous Anonymous said...

S.O.S Stephen.

9:58 AM NZDT

Anonymous Anonymous said...

Clients ay? Who needs them.

2:01 PM NZDT

Anonymous Rant said...

Attention all:

I quite like Lowe's work for lotto, i think lotto are mugs to go. They going from young cd with cool ideas to boring old pom type cd's who do ads like they were back in the 90's. Yea but no but yea thats got to hurt. And then they give themselves all the awards to try to prove to everyone that they know what they are doing. Give ya self a pat on the back why don't ya.

Back to Lowe...if thriller does not win an axis award for something, god help us.

And to y and r. That nokia ad won't win anything because the ad has to be done by a paying client not the agency. Ha Ha. Sorry guys and you got to keep ya staffs mouths shut. Like the ad a bit though, so shit ya stuck there.

I see why duster given up on the axis along with most small agencies. Don't blame the guy it's all a bit gone pete tong if you ask me. Top man for making a stand.

Oh and has anyone seen that ad with the two that go kiss each other? Takes 30sec and then they say something about x and y.Holy fuck that is a shocker. What a let down.Come on who did that? Own up and hand in your notice. Should not have let the dogs out with that one. Maybe i am missing something, maybe it's art, who knows.

Rant of the week.
ps See ya next thursday.
pss God i love advertising.

7:08 AM NZDT

Anonymous Anonymous said...

Isn't it amazing when management/suits can't manage a major account, that the first casualties are always creatives.

We like to think that the NZ ad industry is creatively driven, but at the end of the day most creatives are viewed as an expense. Sad.

9:24 AM NZDT

Anonymous Anonymous said...

Yeah, clients fuck me off. Don't they realise advertising is only good if it wins awards. Who cares if it makes them money - that's not what this industry is all about! The latest thriller ads will totally win an award so Lotteries should be happy! Bloody ungrateful if you ask me.

10:30 AM NZDT

Anonymous Anonymous said...

well ranted 7.08.

10:43 AM NZDT

Anonymous Anonymous said...

Little thriller is a brilliant strategy, but the executions are so-so at best - other than the lift scambient.

Rumour has it that the strategy and line were Sion's work while the executions were post-Sion, which may explain the yawning quality gap.

The TV is sooo awful it hurts and, presumably in the interests of creative purity, misses out anything to connect the little thrill of the TVC (which was not in fact thrilling) to the 'little triller' of the brand.

The orchestra thing was beyond awful.

As to young cool CD v the old guys, perhaps the client just didn't feel comfortable that all the people they'd had relationships with had fucked off and left the agency in the hands of a bunch of juniors.

And good on the client for telling Lowe the truth that they'd lost it and saving them the hassle and expense of a the pitch.

I've seen too many pitches where the incumbent was a dead man walking but wasn't put out of their misery until after they'd spent a lot of time, money and self-delusion on a doomed re-pitch.

Vodafone next, followed by more bleating and denial from the self-important juniors at Hopetoun St.

11:21 AM NZDT

Anonymous Anonymous said...

9.24 you are so right.

half the trouble is the agency thinks the client is working for them. And been a global means they have to drag as much money out of them as possible while they can. they hire crap suits to do this because the good ones all go back to client side because the benefits are better and the marketing is more of a challenge.

ditch the suits, just have planners and all you need is creatives. thats the future all right.

Most accounts people don't even understand there clients buisness or want to.

12:26 PM NZDT

Anonymous jello Biafra said...

My rant is to comment on the rant's so far this week.

Mr Rant wins.

Apart from the odd typo, he made many valid points. It even had a few anon character's in my office amused.

Second best rant of the week goes to the mini cat fight that was happening in the NZ Advertising Revenue section, where an intern complained about not being able to get a full time job. Unfortunately he was cut to pieces within the first couple of comments. He tried a dead-cat-bounce comeback, but his chances of success were about as slim as a safe flight on Garuda.

There is no third place rant for this week.

I rang Hamfister to see if he had an steam to let off, but he was getting drunk at Showies.

Personally speaking, Showies is quite good at the moment, lots of fresh off the boat East European girls.

2:20 PM NZDT

Anonymous Anonymous said...

Little Thriller an award winner? How's that different to all the other stuff written on to of an endline?

Get a new format.

PS. Y&R didn't pay for nothing. They don't even have beer in the fridge on Fridays.

3:36 PM NZDT

Anonymous Anonymous said...

Steven Pearson knew when to cash up as he's a grown up. Everyone else left there isn't. It's that simple. People spending MONEY want to deal with grown ups. They also don't give a fuck about awards (agree with early letter re-old Poms) they just want good honest work that MOVES UNITS. That's what advertising is for you know, TO MOVE UNITS. It's not difficult. I think this is largely forgotten.

7:02 PM NZDT

Anonymous Anonymous said...

Dear 11:21,

-- "Vodafone next, followed by more bleating and denial from the self-important juniors at Hopetoun St."

How many TVCs does Lowe make for Vodafone? Big bucks go into Draft, the dm/interactive shop.

The Draft guys are not juniors. Half of them are middleaged Poms, but not the asshole backslapping at the bach types.

If Lowe loses Vodafone, does Draft lose it too? Where are those millions going?

I think we should be told.

9:49 PM NZDT

Anonymous Anonymous said...

Jello biafra

I'd have to challenge you on the showies call. those eastern euros are a nasty lot. half the others are over weight. but try your luck with alex - she'll give you bang for your buck in the lappie room.

10:22 AM NZDT

Anonymous Anonymous said...

"...ditch the suits, just have planners and all you need is creatives. thats the future all right."

That's been the future since before before some creatives were born, as heralded at least as far back as the original house ad launching Saatchi & Saatchi.

It never seems to arrive.

8:34 AM NZDT

Anonymous Anonymous said...

Dear whoever,

both Little Thrillers and Bestmates are moving huge Units as you like to call them. Good advertising is creative in order to sell Units as you call them. That's what we do at Lowe we move Units. So why don't you check the figures and refrain from speaking out of your arse.

9:01 AM NZDT

Anonymous Anonymous said...

11:21 - Anto is that you? I can taste your bitterness from here :)

10:50 AM NZDT

Anonymous no fixed abode said...

Ha ha. No but this is Anto. Nice little thread this one.

1:48 PM NZDT

Anonymous Anonymous said...

Speaking of units moving: Lotteries and Vodafone. Maybe the advertising was too effective and they're running out of units and therefore have to find a crapper agency.

4:50 PM NZDT

Anonymous Anonymous said...

And don't forget Nestle which took off a couple of weeks ago. But maybe "Units" refers to members of staff laid off. (19 on Friday).
Nice work.

6:02 PM NZDT

Anonymous Anonymous said...

Didn't Lowe used to be a values based agency?

10:39 AM NZDT

Anonymous Anonymous said...

why wasn't my update on showies posted?

7:16 PM NZDT

Anonymous Anonymous said...

11.21 writes:

Okay, you're right.

I am bitter. All your advertising is wonderful. You are all great. And you didn't just lose an account.

7:19 PM NZDT

Anonymous Anonymous said...

Attention all:

The Rant here. I have done my research I am putting my neck on the line and going to say that Lowe will hold Vodafone.

I think the creatives are doing a stella job there and good luck to them. As Telco Orange would say " the future's bright, the future is ..... with Lowe. So nice.

I also think the investment campaign for lotto screwed them from the start, that was a shocker even my nana in cromwell stopped buying her weekly ticket. She died a week later, i reakon that campaign killed the old girl. If only she was around longer to see the bowls ad- still that would have probably killed her as well.

Who did that ad? are you out there? Did your nana write that script?

Back Thursday.

The Rant.

11:19 PM NZDT

Anonymous Anonymous said...

Stella????? as in Artois?
Drowning sorrows most probably. It does help sometimes. As does a dictionary.

2:05 PM NZDT

Anonymous Anonymous said...

blog and rant. who needs a dictionary- he funny.

6:49 PM NZDT

Anonymous Anonymous said...

I see that Lowe is on the cover of Admedia this month with Water Safety and Draft has won Ad of the Month for one of their Voda websites.

First bit of good news at Hopetoun Street for weeks, ireckon.

8:43 PM NZDT

Anonymous Anonymous said...

Lowe is one of the least
ego-driven agencies in town, and the creatives there are both smart and down to earth. Sometimes clients will do what they will, with no apparent reasoning.

Anyone who has been in this industry for more than 5 minutes can attest to that.

End of story.

10:44 AM NZDT

Anonymous Anonymous said...

Yeah, you're right. They lost lotto because of a campaign done four years ago. Nothing whatsoever to do with the current management team.

11:40 AM NZDT

Anonymous Anonymous said...

"Sometimes clients will do what they will, with no apparent reasoning."

Every day must come as a wonderful new surprise when you do away with the idea of cause and effect.

It must make planning difficult, but it does avoid many tricky questions.

4:59 PM NZDT


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