NOKIA FOLLOWS THE LIGHT
Y&R Auckland has put to air a new spot for the 'highly polished' Nokia 6288.
Executive CD: Paul Catmur
Creatve Director: Steve McCabe
Copywriter: Steve McCabe
Art Director: Wendy Lawn
Agency Producer: Zoe Yendell
Director: Darryl Ward
Production Company: Curious
DOP: Darryl Ward
Producer: Seth Wilson
Exectuive Producer: Matt Noonan
Art director/Stylist: Katie Lockhart.
Music: Rikki Gooch & Darryl Ward.
Editor: Will Roberts
Post Production: Justin at Fin Design
posted by CB at 3/01/2007 02:28:00 pm
19 Comments:
oh yes, 'tis very highly polished...
9:12 pm NZDT
A little birdie said y an r paided for half the production.
Any comments?
11:04 pm NZDT
You should have paided more attention at school
11:01 am NZDT
Any comments? - yes - some pay all.
7:19 pm NZDT
maybe little birdie was right ... back when Y&R momentarily thought they had the Vodafone account in the bag
8:17 pm NZDT
Polished poo
9:47 pm NZDT
if they paided half then it looks like the numbersman earlier blog looks spot on.
shameful, industry selling itself out helped by a few over paided average cd's trying to keep their rep intake.
joke.
10:31 pm NZDT
looks like they paided all.
very sad, it's not a bad idea.
what next?
10:33 pm NZDT
I just don't really get it... pretty, but is there an idea? Maybe it was the story half that Y&R didn't pay for?
8:59 am NZDT
Lightweight is what it is.
11:21 am NZDT
Oh yes, very pretty. Don't know if I'd spend that kind of dosh for a phone that reflects light around its edges. Now if it could magnify light and cook ants under direct sunlight, THEN I'd be interested.
1:07 pm NZDT
So why would I be interested in this phone again?? Oh sorry, the ad's not for the general consumers. Dude Catmur, looks like your standards are dropping, or did it slip through when you were on the flight to Sydney to put out some fires over there??
7:10 pm NZDT
Not a good start for The Forehead's tenure. Wonder how relations are with Mr McCabe?
8:21 pm NZDT
mate of mine at nokia nz says they're feckin' thrilled with it. good on em.
8:36 pm NZDT
A mate of mine is thrilled that you are thrilled that your mate is thrilled.
12:19 pm NZDT
Seriously, I'd say it was various people who aren't taking life too seriously.
7:36 pm NZDT
this will win gold at cannes! gold i tell you!
9:00 am NZDT
Call me old fashioned but ads that win at Cannes usually have insights.
5:52 pm NZDT
Didn't they copy this idea from the primary school section of the Fair Go ad comp?
10:04 am NZDT
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