A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, March 01, 2007

NOKIA FOLLOWS THE LIGHT


Y&R Auckland has put to air a new spot for the 'highly polished' Nokia 6288.

Executive CD: Paul Catmur
Creatve Director: Steve McCabe
Copywriter: Steve McCabe
Art Director: Wendy Lawn
Agency Producer: Zoe Yendell
Director: Darryl Ward
Production Company: Curious
DOP: Darryl Ward
Producer: Seth Wilson
Exectuive Producer: Matt Noonan
Art director/Stylist: Katie Lockhart.
Music: Rikki Gooch & Darryl Ward.

Editor: Will Roberts
Post Production: Justin at Fin Design

20 Comments:

Anonymous Anonymous said...

oh yes, 'tis very highly polished...

9:12 PM NZDT

 
Anonymous Anonymous said...

A little birdie said y an r paided for half the production.

Any comments?

11:04 PM NZDT

 
Anonymous Anonymous said...

You should have paided more attention at school

11:01 AM NZDT

 
Anonymous Anonymous said...

Any comments? - yes - some pay all.

7:19 PM NZDT

 
Anonymous Anonymous said...

maybe little birdie was right ... back when Y&R momentarily thought they had the Vodafone account in the bag

8:17 PM NZDT

 
Anonymous Anonymous said...

Polished poo

9:47 PM NZDT

 
Anonymous Anonymous said...

if they paided half then it looks like the numbersman earlier blog looks spot on.

shameful, industry selling itself out helped by a few over paided average cd's trying to keep their rep intake.

joke.

10:31 PM NZDT

 
Anonymous Anonymous said...

looks like they paided all.

very sad, it's not a bad idea.

what next?

10:33 PM NZDT

 
Anonymous Anonymous said...

I just don't really get it... pretty, but is there an idea? Maybe it was the story half that Y&R didn't pay for?

8:59 AM NZDT

 
Anonymous Anonymous said...

Lightweight is what it is.

11:21 AM NZDT

 
Anonymous Anonymous said...

Oh yes, very pretty. Don't know if I'd spend that kind of dosh for a phone that reflects light around its edges. Now if it could magnify light and cook ants under direct sunlight, THEN I'd be interested.

1:07 PM NZDT

 
Anonymous Anonymous said...

So why would I be interested in this phone again?? Oh sorry, the ad's not for the general consumers. Dude Catmur, looks like your standards are dropping, or did it slip through when you were on the flight to Sydney to put out some fires over there??

7:10 PM NZDT

 
Anonymous Anonymous said...

Not a good start for The Forehead's tenure. Wonder how relations are with Mr McCabe?

8:21 PM NZDT

 
Anonymous Anonymous said...

mate of mine at nokia nz says they're feckin' thrilled with it. good on em.

8:36 PM NZDT

 
Anonymous Anonymous said...

A mate of mine is thrilled that you are thrilled that your mate is thrilled.

12:19 PM NZDT

 
Anonymous Anonymous said...

Seriously, who writes all these crap bitchy comments? They're embarrassingly bad.

12:40 PM NZDT

 
Anonymous Anonymous said...

Seriously, I'd say it was various people who aren't taking life too seriously.

7:36 PM NZDT

 
Anonymous Anonymous said...

this will win gold at cannes! gold i tell you!

9:00 AM NZDT

 
Anonymous Anonymous said...

Call me old fashioned but ads that win at Cannes usually have insights.

5:52 PM NZDT

 
Anonymous Anonymous said...

Didn't they copy this idea from the primary school section of the Fair Go ad comp?

10:04 AM NZDT

 

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