A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, March 30, 2007


Barely eight weeks into his new job as DDB New Zealand’s Executive Creative Director, Toby Talbot is driving a whirlwind of creative change through the agency.
Four new creatives come onboard next month to add depth to the existing team, and more hirings are likely.
Says Talbot: “This is not change for change sake. I’m just mixing the great talent that’s already here with fresh perspectives and different outlooks. New energy and new approaches are the lifeblood of all agencies. DDB is no different.”
Joining new Art Director Emmanuel Bougneres, formerly with Publicis Mojo Auckland, who’s returning from a brief OE with Jung Von Matt in Stuttgart, is the Perth-based creative team Joe Hawkins (pictured above) and Brett Colliver (below), currently working at Gatecrasher.
Talbot describes the Australian team as ‘hungry and talented - the best combination: “There’s a tradition of young teams from Perth coming here and doing really well. Western Australia, like New Zealand, is geographically remote and seems to foster free-thinkers. Creatively, it’s a parallel universe to ours.”
“Joe and Brett have a clutch of awards and have proved themselves locally, but now they’re ready to step up. We’re delighted to be bringing them over and they’re very excited by the challenge.”
In the interactive space, Greg Forsyth at Tribal DDB has secured Chris Jones as DDB’s new Senior Interactive Art Director. Moving from Saatchi & Saatchi, where he was a rising star in the interactive department, Jones was responsible for the bulk of the agency’s award-winning interactive work over the past two years, such as the Young Guns website.
Says Forsyth: “Chris is a fantastic asset. He’ll have a roving brief across every department. He did really well at Saatchi’s, but now he’s ready for a bigger canvas.”


Anonymous Anonymous said...

Why does DDB feel the need to send PR releases out every time someone sneezes?

12:23 PM NZST

Anonymous Anonymous said...

Lotto pitch is on - they'll be trying to mislead them that they are actually a good agency

1:08 PM NZST

Anonymous Anonymous said...

Amazing that so many people who have left Saatchi Interactive claim to have won the 'bulk of awards' - collectively these must now add up to 500 awards

1:10 PM NZST

Anonymous Anonymous said...

Reckon. Get ya hand off it.

2:06 PM NZST

Anonymous Anonymous said...

god knows. i agree.

next it will be: "who ever has their car parked in our client carpark would they please move it" on the blog.

We need more topics: here is one.

Why is every photographer struggling to make five bucks, the film companies are stuggling and now it's the stills guys. Most i talk to are bleeding at the ankles.

I would also like to say that on average NZ mags have two stolen images(low res) off the net in their publications each issue. Is it me or is the start of another supplier disaster and the standards falling.


3:17 PM NZST

Anonymous Anonymous said...

'responsible for the bulk of the agency’s award-winning interactive work'

Thats not the way the Saatchi Interactive team worked... The creative produced was not done by one person.

4:47 PM NZST

Anonymous Anonymous said...

'responsible for the bulk of the agency’s award-winning interactive work'

true thats not the way the Saatchi Interactive team worked... and I'm sure that if the creative in question read this post he'd agree that its a slight over exaggeration. Though PR people do have a way of spinning things. Maybe 'part of a team responsible for the bulk of the agency’s award-winning interactive work' would be more fitting.

6:58 PM NZST

Anonymous Anonymous said...

Wrong topic love.

7:00 PM NZST

Anonymous bri said...

we're a pretty solid team that continually wins metal - anybody who has given a major contribution on a project can claim on its awards, anybody that didn't contribute usually gets caught out :)

what's stated in this article is pretty damn straight up

8:55 AM NZST

Anonymous Anonymous said...

Pah! About time some decent looking blokes got to swim in the Auckland gene pool.

10:05 PM NZST

Anonymous Anonymous said...

So bri, then you agree with the grilling a certain ex producer got here a while back?

9:22 PM NZST


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