A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, March 02, 2007


TBWA\Whybin is now the best place to work in the country, according to the results of the latest Unlimited / JRA Best Places to Work in New Zealand survey.
The agency won the best small to medium workplace category (50 – 149 staff) and is the only advertising agency to have featured in the top 10, irrespective of the categories available. Approximately 98% of the 400,000 enterprises in New Zealand have fewer than 100 employees and the small to medium enterprise sector employs 60% of the total workforce in the country.
The win is all the more remarkable given the nature of the industry TBWA\Whybin (and its direct marketing arm, TEQUILA\) operates in. The eighties, long seen as the decade of long advertising lunches, have been superseded by a commercial environment that demands long hours and hard work.
"Advertising is a great business, but it's also a tough business. It makes a lot of demands upon our people. Deadlines and pressures are very much the order of the day and despite that stress we try to ensure our people have fun and have built a supportive culture that translates into great work for our clients,” says David Walden (pictured), Chief Executive, TBWA\Whyin.
"The agency is celebrating its 10th anniversary this year and many of our clients, like our 50-strong team, have been with us from the onset. We've created a really special culture; it's about doing world-class work but also having a good time, celebrating success and sharing the pain when things don't go to plan. It's a very special place,” he adds.
A record 232 organisations employing more than 37,500 people entered the 2006 Unlimited/JRA Best Places to Work in New Zealand Survey.


Anonymous Anonymous said...

Sharing the pain? What does that mean? Docking everybody's pay?

3:30 PM NZDT

Anonymous Anonymous said...

1. Did any other agencies actually enter?

2. Did Andy Blood give everyone the fingers at the award ceremony?

3. Does this count towards CB Hot/Not?

6:49 PM NZDT

Anonymous Anonymous said...

Vodafone biz is down JWT and O&M.

3:56 PM NZDT

Anonymous Anonymous said...

I'm surprised Saatchi wasn't picked for this. I've heard they score an 11 on the fun meter.

11:44 AM NZDT

Anonymous Anonymous said...

Isn't there a connection between Unlimited and TBWA - client/agency sort of thing?

11:25 PM NZDT

Anonymous Anonymous said...

Each individual staff member fills out a survey form. That's probably why Saatchi hasn't done one.

12:15 PM NZDT

Anonymous Anonymous said...

it's unlikely Lowe will be a contender in this anytime soon.

1:59 PM NZDT

Anonymous Anonymous said...

Or JWT or O&M

8:18 PM NZDT

Anonymous Anonymous said...

Or MOJO. Hardly anyone left to vote.

1:31 PM NZDT

Anonymous Anonymous said...

They're really good at soccer too cause of the really big balls they use.

3:53 PM NZDT

Anonymous Anonymous said...

Wow. The amount of vitriol in this industry is really quite something.

9:38 PM NZDT


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