A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, March 28, 2007


After months of speculation, Lowe and Vodafone will part ways in the next few weeks, which has been confirmed by Lowe’s Australasian ceo Stephen Pearson, who is based in Sydney. However, Pearson said Vodafone will still retain Lowe’s DM shop Draft.
At least 10 people will depart Lowe as a result of the loss, including creative director Josh Moore (pictured), who wll remain with the agency for a few more weeks.
Moore told NZCC: "I am incredibly proud of the work we have delivered over the past 6 odd months at Lowe. The department has delivered quality work on all our major clients, that has delivered them significant business results.
"As regards my next move, I am considering a few options at the moment, but have the luxury of a bit of time, as there are a number of other clients (along with Vodafone and Lotteries) that we need to ensure are given due attention as we transition the agency."
Pearson told NZCC that Moore's position will be filled by a new trans Tasman executive CD - a hunt is currently underway.
Vodafone will now conduct a pitch between Colenso BBDO/Colenso99 and a partnership between international incumbent JWT and sister WPP shop Ogilvy.
Pearson said that while Vodafone would be a big hole to fill, Lowe NZ will still be a viable business, with more than 50 staff.


Anonymous Anonymous said...

Sad news. Josh appeared to be doing well.

4:58 PM NZST

Anonymous Anonymous said...

shit what a bugger for lowe.

oh well they did good work,not creative's fault.

to many hopeless suits. that i can tell you is word from the clients mouth.

my bets on ogilvy and jwt. this is a good example of global's shrinking and sinking themselves. years ago they were seperate, now they are working together. hardcase.

5:21 PM NZST

Anonymous Anonymous said...

It's ashame that everything has shat itself. I don't know what other people think, but I thought Josh was raising the creative profile of that place pretty quickly. Bugger about all the clients walking in the meantime.

5:22 PM NZST

Anonymous Anonymous said...

The rot had set in well before Josh. Bit of a hospital pass, buddy.

Give Roy a call.

5:44 PM NZST

Anonymous Anonymous said...

Ouch! Transition as a verb. Hope no one ever transitions my agency. And on a non-snide note, as a noisy table once yelled from the back of Axis every time a decent ad failed to top Mildly Commended, "WHADYAGODDADOOOOOO?"

Bad luck all. Liked today's Herald DPS too.

6:52 PM NZST

Anonymous Anonymous said...

There is little point in producing creative your peers rate if the client doesn't believe in you.
Blaming the suits in the agency is pitiful. It suggests the CD was but a mere pawn, with no real influence.
The work on Vodem was especially naive - does anyone understand the proposition? Did you buy a Vodem? Continue thinking that 'creative' is all that matters and you'll find yourself out of a job.

9:22 PM NZST

Anonymous Anonymous said...


There are so many people who seem to know what is going on inside Lowe, and what happened with Vodafone.

9:24 PM NZST

Anonymous Anonymous said...

Meeeeooooww! That is one sexy photo of the J Dog!! Break me off a piece of that.....

12:34 AM NZST

Anonymous Anonymous said...

I bought a Vodem after seeing the campaign. I'm using it right now actually. Like Josh, it rules.

Good luck in your next CD job.

7:53 AM NZST

Anonymous Anonymous said...

"A new Lowe as Vodafone dumps agency" god, those journalists are clever. C*nts

9:36 AM NZST

Anonymous Anonymous said...

Is that you James?

10:03 AM NZST

Anonymous Anonymous said...

I hate this bogsite. show us kiwis up for being overwhelmingly a bunch of small town whingers. I'm outta here.

10:10 AM NZST

Anonymous Anonymous said...

9.36 - it's not the journos, it's the sub-editors who write the headlines.

5:36 PM NZST

Anonymous Anonymous said...

Very sad. I don't think anyone should blame either suits or creative. I blame the Instant Kiwi ads. Ads are not a mini movie festival - it's a small amount of time clients pay to sell their product.

9:30 PM NZST

Anonymous Anonymous said...

Yes the rot did set in many many moons ago...as with all things that you watch crumble, its just a matter of time.....

4:27 PM NZST

Anonymous Anonymous said...

Well lets not beat about the bush, the very steady staff reductions over the past couple of years, combined with current 'favoursome' topics, and with not enough lifeboats, this baby's going under. Hmmm, who will inherit the $MIL+ upgraded Hoptoun address?

4:44 PM NZST

Anonymous Anonymous said...

Good luck mate, get yourself into a strong agency next time and you'll have no worries.

Take care, P

5:19 PM NZST

Anonymous Anonymous said...

Endless transitions.. no worries. cos in the end we all know whos got the skills. tall poppy in a small city.. in a suburban mess.. Read a few books and relax.. You deserve it... Clients miss the point.. You should all know better that to critisie someone who helped build your customer base ("best mates" was the highest uptaked product for Vodafone) and bring some big ideas, into a simplified business world (two cellphone companies(most countries have at least ten or more). If thats not CD doing his job. Then is it possibly a suit?

10:03 AM NZST

Blogger white trash said...

Ha ha ha. 10.03 that really is groundbreaking.

A modern poem that pulls its trousers down to brown-eye conventional spelling, before drunkenly stumbling into a bout of industrial ass-covering and finger-pointing.

Far be it for me to 'critisie' though.


8:13 PM NZST

Anonymous Anonymous said...

"Clients miss the point"?

That is truly hilarious, mate. Good job you're messing around on the blog rather than writing ads yourself.

God help a client who has a creative like that working on their briefs!

12:41 PM NZST


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