IS THIS THE CANNES GRAND PRIX? THE NEW LUX SPOT VIA SANTO, BUENOS AIRES
Advertising Age ad critic Bob Garfield thinks it's a contender, but do we?
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7 Comments:
Well I should certainly hope not. Nice ad, but no wow factor.
8:40 am NZST
No. Sorry.
I came to the end and the little "Would you like to watch again?" button came up and I couldn't bring myself to push it. It's not bad. It's just not great.
If this is being mooted for the Grand Prix, the industry is in a parlous state.
8:55 am NZST
Cannes Grande Prix? I hope not.
9:09 am NZST
Answer : NO
4:06 pm NZST
Mmmm it's very tasty though. I'd give my right arm and left leg to have it on my reel. Maybe not a best in show but still, very very cool.
6:18 pm NZST
Good but not great. Bob, whoever he is, needs to get out more. Or at least browse YouTube a bit more.
8:17 pm NZST
The execution is a thing of wonder and beauty. Unfortunately the proposition: For luminous skin sensation is just plain stupid.
It's soap.
A variation of 'If you've got nothing to say - sing it'; if you've got nothing to say CGI it.
8:42 pm NZST
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