A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, April 26, 2007

IS THIS THE CANNES GRAND PRIX? THE NEW LUX SPOT VIA SANTO, BUENOS AIRES


Advertising Age ad critic Bob Garfield thinks it's a contender, but do we?

7 Comments:

Anonymous no fixed abode said...

Well I should certainly hope not. Nice ad, but no wow factor.

8:40 AM NZST

 
Anonymous Jim Francis said...

No. Sorry.

I came to the end and the little "Would you like to watch again?" button came up and I couldn't bring myself to push it. It's not bad. It's just not great.

If this is being mooted for the Grand Prix, the industry is in a parlous state.

8:55 AM NZST

 
Anonymous Anonymous said...

Cannes Grande Prix? I hope not.

9:09 AM NZST

 
Anonymous Anonymous said...

Answer : NO

4:06 PM NZST

 
Anonymous Anonymous said...

Mmmm it's very tasty though. I'd give my right arm and left leg to have it on my reel. Maybe not a best in show but still, very very cool.

6:18 PM NZST

 
Anonymous Anonymous said...

Good but not great. Bob, whoever he is, needs to get out more. Or at least browse YouTube a bit more.

8:17 PM NZST

 
Blogger David MacGregor said...

The execution is a thing of wonder and beauty. Unfortunately the proposition: For luminous skin sensation is just plain stupid.

It's soap.

A variation of 'If you've got nothing to say - sing it'; if you've got nothing to say CGI it.

8:42 PM NZST

 

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