A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, April 27, 2007


Next week’s Portfolio Night – a New Zealand first and part of a global intiative designed to inspire and support the next generation of creatives – is still open to up and comers.
Several new CD’s have offered to support the Thursday May 3 event, generating some additional capacity for more juniors – who will get three 15 minute presentation slots with senior creatives.
The list of creative heavyweights who are taking part in Portfolio Night has expanded to include:

Josh Lancaster, CD, Senior Creative, ColensoBBDO
Jamie Hitchcock, CD, Senior Creative, ColensoBBDO
Oliver Maisey, CD, M&C Saatchi
Nick Worthington, Executive Creative Director at Publicis Mojo
Richard Maddocks, Creative Director ColensoBBDO
Mike O’Sullivan, Executive Creative Director, Saatchi & Saatchi
Adam Oliveira, Creative Director, Saatchi & Saatchi
Basil Christensen , Joint Creative Director, Ogilvy
Damon O’Leary, Joint Creative Director, Ogilvy
Toby Talbot, Executive Creative Director at DDB
Bridget Short, Deputy Creative Director, DDB
Regan Grafton, Deputy Creative Director, DDB
Jeneal Rohrback, Creative Consultant

It is also hoped that Zac Mroueh, Executive Creative Director, Taxi Canada who is chairman of the AXIS judges will be able to attend the DDB-sponsored event as a special guest.
Free of charge for juniors who graduated or entered the industry within the past two years, Portfolio Night will be held at the DDB office in Auckland, starting at 6.00pm – doors open 5.30pm.
The most highly-regarded senior creatives in town will review portfolios on a one-to-one basis with junior creatives and students to provide insight and constructive feedback.
Toby Talbot, DDB Executive Creative Director, commented: “DDB is proud to sponsor and bring an industry event like Portfolio Night to New Zealand. We were all juniors once. I know when I started out in this business, just how hard it was to get in to see Creative Directors, let alone land a job. So it’s great to get so many young creatives and Creative Directors together for a bit of speed dating. You never know, a few people might even end up getting hired on the night! I also want to say that DDB is hugely indebted to senior creatives around the industry who have generously and enthusiastically supported this industry-wide event.”

Registration direct to: claire.mckay@nz.ddb.com

Portfolio Night started four years ago and is now the largest advertising portfolio review event in the world. On May 3 2007, Portfolio Night will simultaneously occur in 28 cities including New York, Miami, Vancouver, London, Barcelona, Hong Kong, Singapore, Sydney, Melbourne and Johannesburg with 2,500 participants expected.


Anonymous Anonymous said...

Sounds like this event needs the support of jnr's. Not anymore "creative heavyweights".

Imagine how screwed up these poor jnr's will be after they get 10 different opinions on what's a good ad - while being feed 3 courses of wine and beer.

I remember when i took my book around every CD said they liked a different ad for a different reason.

They say change the headline and then the next cd you see say's change it back. Hardcase. A least these guys will have ten different headlines and excutions by the time they get around the room.

Will be great to be a fly on the wall.

8:52 AM NZST

Anonymous Anonymous said...

True enough. The only work you ever get wide agreement on is either the truly good or truly bad -and even then...

But creatives also have to learn how to make up their own minds too, so a range of different opinions from different CDs is no bad thing.

Get the imput. Make of it what you will.

4:33 PM NZST

Anonymous Anonymous said...

I think this is an old school way of helping students. they need more of a mentoring programme which is fun and brings out true creativity. Work placement also a bit slow.

Went to sideroom.com night for stencil artists and the work was very creative and a real challenge. the young creative artists there were amazing, i thought we need more of these people coming into advertising.

Inspired me so i spent 1000.00 to help support them.


7:44 PM NZST

Anonymous Anonymous said...

It's all in the name of "supporting" the industry. What kind hearted souls they are.

4:21 PM NZST

Anonymous Anonymous said...

I reckon take on board everyone's feedback but I reckon if you really like the work and are confident with it, then that's all that matters. Too many opinions can muck you up.

9:19 AM NZST


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