A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, April 24, 2007


Film Construction are having a great 2007 so far, with recent One Show, D&AD and Clio finalists for Tiger Beer - which may go on to win metal at thgeir respective award shows in May. The spot, via Saatchi & Saatchi Auckland, was directed by Jesse Warn, who has just returned from China after completing the new Coke campaign for that region. On the homefront, Steve Saussey directs a practical presentation on the risks of not having yer seat on a Yamaha Grizzly. The spot is currently on air in NZ.

Agency: Barnes Advertising, Auckland
CD/Writer: Daniel Barnes
Art Director: Crispin Schuberth
DoP: Aaron Morton
Production Company: Film Construction
Director: Steve Saussey
Producer: Claire Richards
Editor: Michael Lonsdale


Anonymous Anonymous said...

Sir John Toilet Factor, Mr Toots, Game Boy, Evil Santa

That was some funny shit Mr Saussey

6:34 PM NZST

Anonymous no fixed abode said...

Yeah good. Nice use of a good kiwi icon. We used to sing that song at primary school

8:28 PM NZST

Anonymous Anonymous said...

Bloody funny! Nice one Steve

10:01 AM NZST

Anonymous Anonymous said...

Christ, what century is this from?

3:03 PM NZST

Anonymous Anonymous said...

I like the gags, didnt notice them all the first time I watched it.

4:24 PM NZST

Anonymous Anonymous said...

3.03 Christ, what industry do you work in? Maybe if they cut an 'Artic Monkey's track to it, you might get it!

4:34 PM NZST

Anonymous Anonymous said...

4:34 The same industry as you, but in the year 2007 not 1987.

5:18 PM NZST

Anonymous Anonymous said...

3.03 Sadly way over your head, numbnuts. This is one funny ad!

5:40 PM NZST

Anonymous Anonymous said...

Mediocre at best.

6:16 PM NZST

Anonymous Craig Love said...

It's a good idea, well directed. Well done all.

12:59 PM NZST

Anonymous Anonymous said...

Great ad for market. Will work very well.
Well done to a small agency.
Good on the barnes team, great follow up to new subaru TVC.
Breath of fresh air.
Well shoot also.
Someone understands life on the kiwi farm.


10:09 AM NZST

Anonymous Anonymous said...

I can't believe everyone here that's praising this ad. A sing along pastiche hasn't been an idea since 1991.

7:27 PM NZST

Anonymous Anonymous said...

... with the exception of 'Big Ad.'

7:28 PM NZST

Blogger Daniel Barnes said...

Hi all, thanks for the nice comments, full credit to the Film Construction mob for making our affectionate tribute to el-cheapo 70's TV comedy happen.

5:17 PM NZST


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