A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, April 15, 2007

STRONG PERFORMANCE FOR NEW ZEALAND AT FINALIST STAGE OF THE ONE SHOW

New Zealand put in a commendable performance at the shortlist stage of The One Show, with an impressive 21 making the cut, led by TBWA\Whybin Auckland with 7, followed by Saatchi & Saatchi Auckland with 5, Clemenger BBDO Wellington with 4, and Publicis Mojo Auckland with 3.
In comparison, Australia had a disappointing show, with 17 pieces of work making the finalist stage, led by Saatchi Sydney with 6 Finalists.

THE ONE SHOW FINALISTS: NEW ZEALAND

Agency: TBWA\Whybin Auckland
Category: 04A: Outdoor - Single
Client: Sony Computer Entertainment - PlayStation Portable
Title: Killzone for PSP

Agency: TBWA\Whybin Auckland
Category: 06A: P.O.P. and In-Store - Single
Client: adidas
Title: Bonded by Blood

Agency: TBWA\Whybin Auckland
Category: 06B: P.O.P. and In-Store - Campaign
Client: adidas
Title: Bonded by Blood

Agency: TBWA\Whybin Auckland
Category: 12A: Innovative Use of Media - Print: Single
Client: adidas
Title: Bonded By Blood

Agency: TBWA\Whybin Auckland
Category: Innovative Use of Media - Outdoor: Single
Client: Sony
Title: Killzone for PSP

Agency: TBWA\Whybin Auckland
Category: 12E: Innovative Use of Media - Outdoor: Single
Client: ASB
Title: Pago Post it notes

Agency: TBWA\Whybin Auckland
Category: 13A: Integrated Branding Campaign
Client: adidas
Title: Bonded by Blood

Agency: Saatchi & Saatchi NZ Auckland
Category: 05B: Full Page or Spread - Campaign
Client: Young Guns
Title: Worth the Pain

Agency: Saatchi & Saatchi NZ Auckland
Category: 07B: Newspaper or Magazine - Campaign
Client: World Wildlife Fund
Title: Leaves

Agency: Saatchi & Saatchi NZ Auckland
Category: 07D: Outdoor and Posters - Campaign
Client: Auckland Art Gallery
Title: Art & the Sixties

Agency: Saatchi & Saatchi NZ Auckland
Category: 10A: Single
Client: DB Breweries
Title: Tiger - Taste in this Life

Agency: Saatchi & Saatchi NZ Auckland
Category: 04B: Business to Business
Client: Young Guns
Title: Worth the Pain

Agency: Clemenger BBDO Wellington
Category: 02C: Color: Full Page or Spread - Single
Client: Panasonic New Zealand
Title: Slide Camera

Agency: Clemenger BBDO Wellington
Category: 06D: Posters - Campaign
Client: The New Zealand Netherlands Foundation
Title: World Press Photo Exhibition 2006

Agency: Clemenger BBDO Wellington
Category: 07A: Newspaper or Magazine - Single
Client: Land Transport NZ
Title: Crumpled Car

Agency: Clemenger BBDO Wellington
Category: 11A: Integrated Branding Campaign
Client: Land Transport NZ
Title: Phone Legends

Agency: Publicis Mojo Auckland
Category: 07A: Newspaper or Magazine - Single
Client: Campaign Against Landmines
Title: Ketchup

Agency: Publicis Mojo Auckland
Category: 12B: Innovative Use of Media - Print: Campaign
Client: Campaign Against Landmines
Title: Ketchup

Agency: Publicis Mojo Auckland
Category: 12G: Innovative Use of Media - Interactive/New Media: Single
Client: Campaign Against Landmines
Title: Ketchup

Agency: Saatchi & Saatchi NZ Wellington
Category: 01A: Full Page or Spread - Single
Client: NZ Army
Title: Psych Recruitment

Agency: Colenso BBDO Auckland
Category: 06C: Posters - Single
Client: MINI
Title: Blur

THE ONE SHOW FINALISTS - AUSTRALIA

Agency: Saatchi & Saatchi Sydney
Category: 02D: Color: Full Page or Spread - Campaign
Client: Procter & Gamble
Title: Olay Skin Care

Agency: Saatchi & Saatchi Sydney
Category: 01D: Corporate Identity - Campaign
Client: SYO
Title: Sydney Youth Orchestra

Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Green

Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Orange

Agency: Saatchi & Saatchi Sydney
Category: 03B: Posters - Campaign
Client: Sydney Writers' Festival
Title: Sydney Writers' Festival 2006

Agency: Saatchi & Saatchi Sydney
Category: 08C: Collateral - Single (direct mail, booklet/brochures, guerilla)
Client: AGDA NSE
Title: AGDA Calendar 2006

Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife
Title: Turtle

Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife Fund
Title: Wallaby

Agency: DDB Sydney
Category: 07I: Single
Client: NAPCAN
Title: Children See, Children Do

Agency: Grey Worldwide Melbourne
Category: 07I: Single
Client: Transport Accident Commission
Title: Reconstruction

Agency: The Campaign Palace / Red Cell Melbourne
Category: 12I: Innovative Marketing - Single
Client: Target
Title: Big Hands - Wrestlers

Agency: 303 Group, Perth
Category: 07G: Single
Client: Lauren Nimmo
Title: 5 Kids

Agency: M&C Saatchi Sydney
Category: 03C: P.O.P. and In-Store - Single
Client: Australian Red Cross
Title: Blood Box Ambient

Agency: Block, Perth
Category: 01D: Corporate Identity - Campaign
Client: Test Tube
Title: Test Tube Identity

Design Company: emerystudio, Melbourne
Category: 04A: Single
Clent: Eureka Tower
Title: Eureka Tower carpark

Design Company: emerystudio, Melbourne
Category: 04A: Single
Client: City of Melbourne
Title: City of Melbourne Nativity

Design Company: emerystudio, Melbourne
Category: 06B: Campaign
Client: emerystudio
Title: Rant

13 Comments:

Anonymous Anonymous said...

Correction - 5 for Saatchi & Saatchi NZ, not Saatchi & Saatchi Auckland. While Auckland is noted as "city" on the finalist list, the entrant company is Saatchi & Saatchi New Zealand. The NZ Army finalist is a Wellington piece.

8:57 PM NZST

 
Anonymous Anonymous said...

So to clarify..... Saatchi Auckland is actually New Zealand but that doesn't include Wellington which has it's own Saatchi. But their client, the New Zealand Army is actually the army of all New Zealand not just the Wellington Army because obviously if there was a a Wellington Army and Saatchi Wellington had the account then the rest of the army would probably be represented by the Saatchi New Zealand up in Auckland. Unless the army marketing department deicded to mix things up by appointing another agency to handle the army account everywhere except wellington. But then we would have heard about that here wouldn't we.

7:10 AM NZST

 
Anonymous Anonymous said...

So that's a strong showing is it? Charities and fringe initiatives. How about some proper work?

1:23 PM NZST

 
Anonymous Anonymous said...

What is proper work?

7:59 PM NZST

 
Anonymous Anonymous said...

Tiger Beer ain't exactly an initiative.

9:21 PM NZST

 
Anonymous AwardWatch said...

Looking at The One Show finalist list, the "home team" USA has around 30 percent with the rest of the world a healthy 70 percent, despite US creatives dominating the juries. The UK has around 7 percent of the finalist list with 27 finalists - only a little ahead of NZ (21 finalists) and Australia (17 finalists). In future, I'd put my entry fees into The One Show rather than D&AD.

1:19 AM NZST

 
Anonymous Anonymous said...

Based on gongs for bucks, Mobius would be your best bet

11:20 AM NZST

 
Anonymous Anonymous said...

Congrats Blood and co. This isn't from a Whybins fellow employee, 7 finalists in One Show is pretty damn impressive.

5:42 PM NZST

 
Anonymous Anonymous said...

I doubt that any of the agencies in question made a decent profit on any of the jobs listed there - with the possible exception of the PSP campaign.

Talking of which, given the staggering effort that Whybin/TBWA/Tequila puts into winning awards, how do those guys actually get any proper work done?

8:04 PM NZST

 
Anonymous Anonymous said...

8.04 - 'By proper work' do you mean ads. Well thats easy. Banging out ads for clients is a piece of piss casue they dont really want good work. Just stuf that wont get them into trouble with their boss. Wont rock the boat, make waves blah blah. So you bang that shit out and concentrate on doing some good stuff that will win awards. Any stuff ambient or scam stuff is easier casue you dont havethe hassel of getting it approved. Then you enter some awards people think you are a clever prick and you get another job with more money somewhere cool. Thats how the ad game works buddy

3:02 AM NZST

 
Anonymous Anonymous said...

8.04 pm.

We don't do any work. We just fuck round and go to lunch.

That's how the ad game works buddy.

4:39 PM NZST

 
Anonymous Anonymous said...

Good to see the 'Tiger Beer' TVC kicking arse again - Well done Saatchi and Film Construction.

4:49 PM NZST

 
Anonymous Anonymous said...

Ads don't kick arse, they just appear momentarily and then vanish leaving nary a trace. And the sooner a lot of people contributing to this blog realise that, the less like a bunch of self absorbed adolescent tossers they will be.

10:34 AM NZST

 

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