DDB APPOINTS MOORE CEO

Sandy Moore has been appointed as DDB New Zealand’s Chief Executive Officer as the agency builds on its recent growth.
Deputy Chairman since 2002, Moore, who has been with the DDB Group for 17 years, will take on the role of DDB CEO reporting to Australia/NZ Chairman, Martin O’Halloran.
Prompted by the recent NZ Lotteries win, one of the biggest in DDB’s history, O’Halloran has created a structure that provides more senior focus both on DDB and on the development of its Group companies.
DDB Managing Director Sharon Henderson strengthens her role to focus on core DDB business, including responsibility for some of the Group’s biggest accounts.
O’Halloran commented: “Both the core DDB business and our Group businesses have expanded substantially in the past year with the addition of Rapp Collins and resurgence of Tribal. We’re now at the stage in our growth that we want to increase our focus on DDB, while at the same time dedicating senior resource to manage the needs of the other Group agencies.
“After leading the recent New Zealand Lotteries account win, Sharon will be increasing her focus on DDB clients, and growing and building DDB as a business and a brand. She will also be responsible for Tribal DDB and integrated thinking within the Group, which is a hallmark of our business, together with new business development. “
“Sandy will manage the diverse range of communications companies within our agency family – our consumer involvement agency WRC, direct marketing specialist Rapp Collins Limb Walker, marketing PR company Mango Communications, and brand agency Imagination, together with overall responsibility for the DDB Group. We will also be launching new Omnicom brands into the market as well as acquiring businesses that complement our existing integrated structure.”
Moore has extensive experience in agency management. Prior to joining DDB, he was NZ Chairman of Leo Burnett and a member of their Australasian board.