A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, May 13, 2007


While New Zealand agencies bombed, Weta Digital, Wellington won Gold for their brilliant visual effects on Travellers Insurance
  • Snowball
  • via Fallon, Minneapolis and The Sweet Shop won Bronze for Direction for Vodafone 'Live' via Kaspen, Prague at this evening’s 48th annual international Clio Awards TV/Cinema and Radio awards gala in Miami Beach.
    Saatchi & Saatchi, New York was named 2007 Clio Awards Agency of the Year, and Saatchi & Saatchi Worldwide collected the 2007 Clio Awards Agency Network of the Year honor, as determined by the agency office and network that score the most Clio statue points in all categories for a given year.
    Leo Burnett Italia, Milan, Italy took home the Grand Clio in the TV/Cinema category for
  • Underwater World
  • on behalf of client Aqualtis Washing Machine. Leo Burnett, Lisbon, Portugal, also won a Gold Clio for the public service spot “Alzheimers” for client I.A.C. TBWA\Chiat\Day, New York, turned in a strong performance, capturing four Gold, three Silver and two Bronze Clios for TV work on
  • Combos

  • and
  • Skittles
  • .
    The TV commercial “Bag of Smiles” for client Camelot was awarded two Gold Clios (to Abbott Mead Vickers BBDO, London and Studio AKA, London, for animation), as was the spot “Paint” for Sony Bravia (to Academy Productions, London and Fallon London for home entertainment.)
    The Chicago office of DDB Worldwide continued its dazzling track record in Radio, winning 12 of the 16 Clio statues awarded in the category. The agency, which picked up four Gold Clios for Radio work in 2006, this year collected two Gold, five Silver and 5 Bronze Clios for radio spots and campaigns on behalf of Bud Light.
    Australia had a disappointing show, winning only five Bronze Clios, all for Craft: Film Graphics won for Direction (National Breast Cancer Centre 'Finding Changes'); Garth Davis@ Exit Films for Direction (Boots via Mother, London); Fin Design + Effects won for Visual Effects (TAC 'Reconstruction'); Fuel for Visual Effects (Heineken 'Past Experience') and Guillotine for Editing (TAC 'Reconstruction').
    The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
    The list of 2007 TV/Cinema and Radio Gold Clio winners is as follows:

    2007 TV/Cinema: 90 Clios awarded (one Grand, 14 Gold, 22 Silver, and 53 Bronze)
    Gold Clio winners in their respective categories:
    • Abbott Mead Vickers BBDO, London, UK, animation, “Bag of Smiles” for Camelot
    • Academy Productions, London, UK, home entertainment, “Paint” for Sony Bravia
    • Bartle Bogle Hegarty, New York, NY, US, cinematography, “Sea of Skin” for Vaseline Brand
    • Fallon London, UK, home entertainment, “Paint” for Sony Bravia
    • Leo Burnett, Lisbon, Portugal, public service, “Alzheimers” for I.A.C.
    • Leo Burnett Italia, Milan, Italy, home furnishings/appliances, “Underwater World” for Aqualtis Washing Machine (also Grand Clio winner)
    • Method, Santa Monica, CA, US, visual effects, “Sears Tools – Arboretum” for Sears
    • PSYOP, New York, NY, US, animation, “Happiness Factory” for Coca-Cola
    • Studio AKA, London, UK, animation, “Bag of Smiles” for Camelot
    • TBWA\Chiat\Day, New York, NY, campaign, “Fever/Heart to Heart/Videogames” for Combos
    • TBWA\Chiat\Day, New York, NY, US, campaign, “Beard/Trade/Leak” for Skittles
    • TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Beard” for Skittles
    • TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Leak” for Skittles
    • Weta Digital Ltd., Wellington, New Zealand, visual effects, “Snowball” for Travelers Insurance

    2007 Radio: 16 Clios awarded (2 Gold, 6 Silver, and 8 Bronze)
    Gold Clio winners in their respective categories:
    • DDB Worldwide, Chicago, IL, US, beverages/alcoholic, “Genius - Mr. Really Big Golf Club Maker” for Bud Light
    • DDB Worldwide, Chicago, IL, US, campaign, “Genius – Mr. Really Loud Cell Phone Guy/Genius - Mr. Really Big Golf Club Maker/Genius - Mr. Hot Dog Eating Contest Contestant” for Bud Light.

    All of these presentations were made tonight at the Jackie Gleason Theater in Miami Beach, FL, during the 2007 Clio Festival. To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit www.clioawards.com.


    Post a Comment

    Links to this post:

    Create a Link

    << Home