A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, May 03, 2007


Kiwi agencies and creatives have once again punched above their weight according to the 2007 Campaign Brief Creative Rankings, which have just been published.
However Saatchi & Saatchi Sydney has regained the number one spot, a position held by Colenso BBDO Auckland for the last three years. Saatchi’s are nearly 500 points ahead of Colenso and nearly double the points of third placed George Patterson Y&R, Melbourne.
Rises this year include George Patterson Y&R Melbourne (from #14 to #3) thanks largely to the success of the Carlton Draught ‘Big Ad’, Saatchi & Saatchi Auckland are back up there where they belong (from #12 to #4), Lowe Hunt Sydney have rocketed up the chart (#46 to #6) thanks to the Lynx Jet girls, Publicis Mojo Melbourne (#13 to #8) and TBWA\Whybin Auckland (#48 to #12) on the back of the Adidas ‘Be the Ball’ work.
Some nasty falls include DDB Auckland (#3 to #7), BMF Sydney (#6 to #9), Clemenger BBDO Wellington (#6 to #10), M&C Saatchi Sydney (#5 to #13), Leo Burnett Sydney (# 8 to #16), DDB Sydney (#10 to #22), M&C Saatchi Melbourne (#22 to #35), Whybin\TBWA Melbourne (#24 to #45) and Whybin\TBWA Sydney (#18 to #29).
In the Top Creative Directors' chart, David Nobay, ECD of Saatchi & Saatchi Australia, is the new #1, taking the top spot off Toby Talbot, CD of DDB Auckland. Richard Maddocks @ Colenso BBDO Auckland retains the #3 spot, followed by Darren Spiller, ECD of Publicis Mojo Australia (up to #4 from #10), Mike O'Sullivan, ECD of Saatchi & Saatchi NZ (up to #5 from #7), Nick Worthington, ECD of Publicis Mojo Auckland is #6 (down from #5), James McGrath, ECD of Clemenger BBDO, Melbourne is #7 (up from #18), Adam Lance, former CD of Lowe Hunt Sydney, now a consultant, is #8 (up from #74), his boss Lionel Hunt is #9 (up from #106) and former DDB Auckland CD Paul Catmur, ECD of Y&R Australia/NZ is #10 (down from #4).
In the Top Creatives chart, four current and former Lowe Hunt Sydney creatives share the #1 spot thanks to their Lynxjet campaign: Dejan Rasic, Simone Brandse, Michael Canning (now at BMF Sydney) and Howard Collinge (now a consultant). They take the top spot from former Saatchi NZ CD Toby Talbot at DDB NZ (#5), followed by former Saatchi NZ creative Steve Back (DDB Sydney) at #6, former Saatchi NZ team Dave Bowman and Matty Burton (now both at Droga5, New York) at #7 and #8 respectively, former Lowe NZ CD Josh Moore (now consulting) at #9 (down from #6) and Guy Roberts from TBWA\Whybin Auckland at #10 (from nowhere) due to his contribution to the Adidas 'Be the Ball' work.
In the Network Rankings, BBDO, for the third year running, is once again firmly on top, well ahead of arch rivals Saatchi & Saatchi at #2, Publicis at #3 and Y&R at #4.
The CB Creative Rankings count the top four international award shows: Cannes, Clio, D&AD and The One Show; plus the big three regionals: AWARD, The Work and - back after a long break - the Caxtons. (The Kodak Gongs, which have been counted for the last two years since their inception - have since merged with AWARD).
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Anonymous Anonymous said...

'Kiwi agencies and creatives have once again punched above their weight'

Not many of the 'Kiwi' creatives punching above their weight were kiwis.

#2 Toby -English #3 Richard-Oz #5 Mike O-Irish
#6 NIck W - English #10 Paul C - English

7:26 PM NZST

Blogger Grant said...

That discussion is getting a bit fucking old.


7:33 PM NZST


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