A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, May 11, 2007


New Zealand has outperformed Australia at The One Show, which was presented last night in New York.
NZ won two Silvers and five Bronze, compared to only one Bronze for Australia. TBWA\Whybin Auckland won a Silver for Outdoor and a Bronze for Innovative Use of Media - Outdoor, both for Sony Playstation 'Killzone for PSP'; Publicis Mojo won Silver for Innovative Use of Media - Print and Bronze for Innovative Use of Media - Interactive, both for the Campaign Against Landmines 'Ketchup' campaign; and Saatchi & Saatchi NZ scored a Bronze for the World Wildlife Fund 'Leaves' magazine campaign.
In contrast, Australia only walked off with one Bronze Pencil, won by DDB Sydney for the NAPCAN 'Children See, Children Do' commercial.
It was not all bad news for Australia: The Glue Society Sydney won two Gold and a Silver as co-creators and directors of the
  • Axe 'The Gamekillers' campaign
  • via BBH New York.
    The expats also did OK, with Simon Foster, now at O&M New York, winning Gold for his
  • Fosters viral campaign
  • in the Cinema or Non Broadcast category. And Saatchi NYC, under ECD Leo Premutico, won one Gold, two Silver and a Bronze for 42 Below Vodka and Stuffit Deluxe; 180 Amsterdam (under Kiwi Andy Fackrell and Aussie Richard Bullock) won three Silvers for
  • Adidas (1)
  • Adidas (2)
  • Adidas (3)
  • and Droga5 won Bronze for Mark Echo 'Still Free' (disappointing, considering this controversial tagging of Air Force One viral stunt won the Cyber Grand Prix at Cannes last year).


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