A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, May 10, 2007

OGILVY LAUNCHES NEW WELLINGTON AGENCY


Ogilvy New Zealand has opened a Wellington office, marking a much anticipated re- emergence into this market.
Ogilvy will acquire 100% shareholding of boutique Wellington-based advertising agency, Persuasion Ltd from Wednesday, 2 May, when the agency will be immediately re-branded Ogilvy.
Persuasion Company Director, Julie Powell will remain in the business at the helm of client liaison as well as being General Manager of Media. Livia Esterhazy (pictured) has been appointed Managing Director, having relocated from Sydney to take up the role.
Making Ogilvy’s integrated marketing proposition available to Wellington has long been the ambition of New Zealand Managing Director, Greg Partington.
“We are thrilled to be reintroducing Ogilvy to the Wellington market,” says Partington.
“It’s been over ten years since this agency has had a successful presence here and it’s our intention to launch a full-service agency, with Ogilvy’s complete communications repertoire on offer.
“Existing Persuasion and Ogilvy Wellington-based clients can be excited by this move. Julie Powell’s experience in the Wellington market is unequivocal. While her priority remains on existing clients, she will also focus on her expertise in media. Livia Esterhazy will drive the business with her strong brand marketing business acumen.
“The acquisition of this highly respected agency provides us with a springboard from which to grow. We have a credible offer the day we open our doors.”
Persuasion was owned by Powell, who has been involved in the business since 2002. A key industry player, Powell promises Ogilvy Wellington will have a fresh inclusive approach to provide a powerful offering for existing and potential clients.
Powell and Esterhazy will work closely together to ensure clients receive the benefit of their collective experience.
“This is hugely exciting news for the Wellington industry,” says Powell.
“Ogilvy is globally renowned as a results focused, 360 degree agency with over 60 years dedicated to the building and evolution of brands.
“Ogilvy Wellington will be entirely dedicated to this market, providing results led, strategic work that will of course be creatively stunning with the focus on communication that works.
“This offer is unrivalled in the Wellington market, and I am delighted to be part of making it available to existing and prospective clients.”

7 Comments:

Anonymous Anonymous said...

I like the bit that says "unrivalled in the Wellington Market" - quite funny to be that far removed from what is really happening in Wellington.....watch all the clients start to walk now that the 'hand of Ogilvy' is in town. Best ever new business tool for everybody else though.

7:55 PM NZST

 
Anonymous Anonymous said...

Like the clients who haven't walked after the last three Ogilvy agency merges/acquisitions?

8:35 PM NZST

 
Anonymous Anonymous said...

If they think its unrivalled then they certainly haven't done any research into Wellington....does this mean the end of Singleton owned Frank?

9:13 PM NZST

 
Anonymous Anonymous said...

Great move this - bring in an Aussie with brand experience into the tightknit government community of Wellington who are anti outsiders - brilliant!

9:16 PM NZST

 
Anonymous Anonymous said...

9.16 is totally on the money. Outsiders crash and burn in Wellington, every time. However insiders, despite being complete embarrassments, can do very well.

12:36 PM NZST

 
Anonymous Anonymous said...

They've missed the point again...clients (esp those in Wellington and Govt) ain't buying what they're selling. Clients don't want one stop shops who are average at everything but those who offer best in class skills. Still if you can't win pitches buying your way in is probably your only option isn't it.

1:09 PM NZST

 
Anonymous Anonymous said...

There is only one way of winning business in the capital if you are an outsider but it involves removing your clothes.

6:42 PM NZST

 

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