A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, May 25, 2007


After working for mainstream agencies in N.Z, South Africa, Dubai and Oz, Art Director Rua Perston (right) has returned home to become part of The Pond freelance creative department. Rua joins a growing trend of global ‘career freelancers’ who successfully get great work wherever they go – from Y&R Sydney to Leo Burnett Dubai. Born in Rotovegas, Rua’s name shows his parents also have a penchant for branding, in spite of his unfortunate surname (drop the ‘t’ and he’s just another Person).
Joining The Pond line-up at the same time is Phil Parsonage (below). After five years at Saatchis and a couple more at Y&R Wellington, Phil blew northwards to Auckland where stints at M&C, Lowe and WRC have added to his pile of awards. Phil teams up with Leighton, Rua and any other Pond member who owns a snowboard, fishing line or private Learjet bound for Rio. Phil and Rua’s work can be viewed at www.thepond.co.nz or call Clinton on 021 442 295.


Anonymous Anonymous said...

That is one funny photo of you Phil. Nice smile.

1:10 pm NZST

Anonymous Anonymous said...

Cher Cher...Rotovegas eh?

A great man to have in your creative dept...good thinker and a bloody good bloke he is too..Good on ya Rua, must be good to be home.

Sweet bro.

5:59 pm NZST

Anonymous Anonymous said...

Uncanny, cos' that's also what Phil does on the "oonst oonst" dancefloor.

6:22 pm NZST

Anonymous Anonymous said...

Isn't that the guy from the cheesy Caltex bilboards?

7:20 pm NZST

Blogger Vegas said...


the manager of 'Ladies of the delight by the hour or the night' told me to tell you that you still owe them US $150.

It's to cover the cost of cleaning the carpet that was in the Persian Pleasures room. They had real problems getting the lotus flower edible body oil stains out of it.

7:26 pm NZST

Anonymous Anonymous said...

Good one Phil - another wrc'er that saw the light.Hows the farting going, seen a doctor yet? Might be best if you are going to be freelancing around town. Most normal people take offence to what comes out of your bum.

C U @ the pub

8:38 am NZST

Anonymous Anonymous said...


That was very cheeky of you to attack Philip in that manner. Although I have had to censure him for his flatulence before.

2:10 pm NZST

Anonymous Anonymous said...

I think it must be all the sausage rolls he eats.

11:25 am NZST

Anonymous Anonymous said...

R they the same ones that he steals ?

4:22 pm NZST

Anonymous Anonymous said...

Not to mention other people's sandwiches eh Phil?

3:59 pm NZST

Anonymous Anonymous said...

Sandwiches are the peoples, not other people's.

12:16 pm NZST

Anonymous Anonymous said...

Apostrophes are for all people.

8:47 pm NZST

Anonymous Anonymous said...

The big question on everyones lips (well maybe Muzz at WRC who lost GE Money) What is the Pond - an agency or a talent pool? If the boys & girls want to keep getting 'placements' from agencies they need to decide & very quick. Little wisper that legal beagles have been consulted....

4:01 am NZST

Anonymous Anonymous said...

4:01 did you get turned down by the pond or something and have now taken to making up stories? You're the one that started the fighting story as well I bet.

WRC lost GE money the same way they've lost all of the clients, bad work and crap bosses we all know that.

9:31 am NZST

Anonymous Anonymous said...

Hi 9:31
That was the time you used to turn up to work - same old b-sh_t, grow up & do some great work inside of spending your day on www.101ideas4free.com .

6:49 pm NZST

Anonymous Anonymous said...

4.01 GE Money is up for pitch. It is in fastline this week, i also have seen the RFP. Stop making up dumb stories and threats about good people doing good.

10:23 pm NZST


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