A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, May 12, 2007

KIWI CONNECTION: PREMUTICO TRIUMPHANT AS 42 BELOW WINS GRAND CLIO


Leo Premutico, the former star creative at Colenso BBDO Auckland, now joint ECD at Saatchi & Saatchi New York, collected the Print Grand Clio for the agency's 42 Below Vodka campaign at tonight's 48th annual international Clio Awards gala recognizing excellence in Print, Poster, Billboards, Content & Contact, Interactive, Design, Innovative Media and Integrated Campaigns. The event took place at the Jackie Gleason Theater in Miami Beach, and was part of the Clio Festival, taking place May 9-12.
Apart from the Grand Clio, Saatchi & Saatchi NYC won seven Gold Clios for work on behalf of 42 Below Vodka, P&G – Glide Dental Floss and Allume System StuffIt Deluxe.
An ecstatic Premutico said it was a great night for Saatchi's New York, and he was chuffed that 42 Below (the cheeky kiwi brand started by former Saatchi suit Geoff Ross, which he sold to Bacardi late last year for NZ$178m) did so well. He said the new 42 Below work just presented and approved by Bacardi is even better and will get a major run in the US and other markets soon.
New Zealand score two Silver and two Bronze on the night:
SILVER
Other
TVNZ
TV2 Finding Nemo Sushi
Saatchi & Saatchi New Zealand

SILVER
Environmental Design
Giacometti Shadows
Strategy Design & Advertising, Christchurch

BRONZE
Print Campaign
World Press Photo Exhibition 2006
Blair Letter, Cheney Letter, IMF Letter
Clemenger BBDO, Wellington

BRONZE
Print Campaign
$9.95 PC Games
Dad & Daughter, Dad & Son, Mum & Daughter
Colenso BBDO

Across the ditch, George Patterson Y&R Melbourne scored a Gold Clio for their VB 'Boony Doll' campaign, and The Glue Society Sydney indirectly won Gold for their work on BBH New York's Axe 'The Gamekillers' campaign.
Nike was the star client of the evening, with global work out of the US, Netherlands, Argentina, France, Denmark all winning Clio statues. Nike ads were awarded Grand Clios in the Interactive and Innovative Media categories, as well as four Gold Clios in those two and the Billboard category.
The DDB Worldwide network turned in a strong showing, with DDB London receiving four Gold Clios for print and poster work on behalf of Harvey Nichols, DDB Paris landing two Gold Clios for MTV Idol print campaign and media promotions, and TribalDDB being presented with a Gold Clio in Interactive for the Norelco Bodygroom consumer-targeted web site for Philips.
Other significant winners on the night were R/GA, New York, which received the Grand and two Gold Clios for Nike Interactive work; the BBDO network with one Grand (BBDO Argentina for Nike in Innovative Media) and two Gold Clios; 180 Amsterdam, Netherlands with the Grand Clio in Integrated Campaigns (for Adidas); Leo Burnett Chicago with the Grand Clio in the Billboard category for McDonald’s 'Sundial', Miami Ad School (San Francisco, CA, US and Hamburg, Germany campuses) with three Gold Clios, and Crispin Porter + Bogusky, Miami, with two Gold Clios.
The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit www.clioawards.com.

The evening’s list of Grand and Gold Clio winners is as follows:

2007 Billboard: 17 Clios awarded (1 Grand, 3 Gold, 5 Silver, 8 Bronze)
Gold Clio winners in their respective categories:
• Leo Burnett, Chicago, IL, US, retail food, “Sundial” for McDonald’s (also Grand Clio winners)
• Miami Ad School Europe, Hamburg, Germany, student, “Jeep Boy” for Jeep
• VCU Adcenter, Richmond, VA, US, student, “Versatile Options” for U-Haul

2007 Content & Contact: 13 Clios awarded (3 Gold, 5 Silver, 6 Bronze)
Gold Clio winners in their respective categories:
• Crispin Porter + Bogusky, Miami, FL, US, “King Games” for Burger King
• George Paterson Partners, Melbourne, Australia, “Talking Boony” for Victoria Bitter
• JWT, New York, NY, US, “Bold Moves” for Ford

2007 Design: 20 Clios awarded (1 Gold, 6 Silver, 13 Bronze)
Gold Clio winners in their respective categories:
• BBDO, New York, NY, US, environmental design, BBC World Corners – Woman

2007 Innovative Media: 33 Clios awarded (1 Grand, 4 Gold, 9 Silver, 19 Bronze)
Gold Clio winners in their respective categories:
• BBDO Argentina, Buenos Aires, Argentina, corporate/institutional, “Barrio Bonito” for Nike (also Grand Clio winner)
• Miami Ad School, San Francisco, CA, US, student, “Glo-Card” for Williams Electric Co.
• Rethink, Vancouver, British Columbia, Canada, entertainment promotion, “Shelf” for Scupture Biennale
• TBWA\Germany, Berlin, Germany, apparel/fashion, “Fresco” for Adidas

2007 Integrated Campaign: 14 Clios awarded (1 Grand, 3 Gold, 6 Silver, 4 Bronze)
Gold Clio winners in their respective categories:
• 180 Amsterdam, Amsterdam, Netherlands, “Adidas +10” for Adidas (also Grand Clio winners)
• Bartle Bogle Hegarty, New York, NY, US, “The Gamekillers” for Axe Dry
• Crispin Porter + Bogusky, Miami, FL, US, “Wonderful World of the King” for Burger King

2007 Interactive: 23 Clios awarded (1 Grand, 4 Gold, 6 Silver, 12 Bronze)
Gold Clios in their respective categories:
• Framfab, Copenhagen, Sweden, brand building, “Nike Football” for Nike
• R/GA, New York, NY, US, fresh approach, “Nike+” for Nike (also Grand Clio winners)
• R/GA, New York, NY, US, innovative use of technology, “Nike+” for Nike

2007 Poster: 64 Clios awarded (3 Gold, 16 Silver, 45 Bronze)
Gold winners in their respective categories:
• DDB London, London, UK, retail stores, “Balloon” for Harvey Nichols
• DDB London, London, UK, retail stores, “Ice” for Harvey Nichols
• Saatchi & Saatchi, New York, NY, campaign, “My Girlfriend Music/New Sports Car” for P&G – Glide Dental Floss

2007 Print: 118 Clios awarded (1 Grand, 15 Gold, 32 Silver, 70 Bronze)
Gold winners in their respective categories:
• DDB London, London, UK, retail stores, “Balloon” for Harvey Nichols
• DDB London, London, UK, retail stores, “Baseball Catfight” for Harvey Nichols
• DDB Paris, Paris, France, campaign, “Barry White/Nirvana/Bob Markey & the Wailers” for MTV Idol
• DDB Paris, Paris, France, media promotion, “Barry White” for MTV Idol
• F/Nazca Saatchi & Saatchi, São Paulo, Brazil, campaign, “Stamp-Monkeys/Stamp-Sloth/Stamp-Jaguar” for Fundação SOS Mata Atlântica
• Miami Ad School Europe, Hamburg, Germany, student campaign, “Blue/Black/Red” for Steadler Whiteboard Marker
• Saatchi & Saatchi, New York, NY, US, beverages/alcoholic, “Do It Yourself” for 42 Below Vodka
• Saatchi & Saatchi, New York, NY, US, campaign, “Flight Attendant/President Bush/Do It Yourself/Transvestite/Office Party/Blackout/Government Eavesdropping/Bareback Mountain/Sheep/Casino” for 42 Below Vodka (also Grand Clio winner)
• Saatchi & Saatchi, New York, NY, US, campaign, “China/Divorce/Tourist” for Allume Systems – StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, US, campaign, “My Girlfriend/Sleeping Music/Big Night Out/New Sports Car/Manhattan” for P&G – Glide Dental Floss
• Saatchi & Saatchi, New York, NY, US, electronic equipment, “China” for Allume Systems – StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, US, toiletries/pharmaceuticals, “My Girlfriend” for P&G – Glide Dental Floss
• TBWA\Paris, Paris, France, campaign, “Doctor Doctor/Birdy Num Num/Just a Little Prick” for MAPA Protective Gloves
• The Fan Club, Malmö, Sweden, collateral, “How Technical Are You?” for Blekinge Institute of Technology
• Y&R Philippines, Inc., Makati City, Philippines, campaign, “Bullets/Warship/Cross” for Soroptimist

1 Comments:

Anonymous Anonymous said...

"Framfab, Copenhagen, Sweden, brand building, “Nike Football” for Nike"

Copenhagen is currently located in Denmark, unless Sweden has invaded and claimed Denmark in the past few weeks?

7:51 PM NZST

 

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