A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, May 12, 2007


The Clio Awards honoured Australia's Bob Isherwood (pictured top) last night, presenting the Saatchi & Saatchi worldwide creative director with the Clio Lifetime Achievement Award, only the 7th ever awarded.
The theme was 'Bob Isherwood Spikey Hair', from the Bob Isherwood masks that everyone was given, to the spikey cupcake desert. This could have ended up a pretty cheesy night. But the cupcake seemed easier to stomach after former Saatchi London ECD Dave Droga (second from top) and Saatchi worldwide chief Kevin Roberts (third from top on the left) made two fun and heartfelt speeches about thier respect and admiration for their mate, humble as always, Bob Isherwood. Saatchi NZ ECD Mike O'Sullivan and Saatchi Australia ECD David Nobay also attended the tribute.
A Bob lookalike, painted head to toe in Gold, walked around the venue in between acting like a statue. He was replaced later by Isherwood himself, also painted head to toe in Gold, who fooled everyone for a long time before revealing himself as the star of the night.


Anonymous Anonymous said...

Good thing clients never read this blog or they might be a little pissed off about paying for not one but two Saatchis poobahs to go to dinner. In America. No wonder clients keep trying to put the squeeze on us (and suppliers like film companies) when agencies still act like the millions they get paid is theirs by right. Does anyone at Telecom, Westpac or Toyota care who Bob Ishwerwood is? Or would they rather their money is spent on, oh, I don't know, doing great work for them and solving their marketing problems.

3:08 pm NZST

Anonymous Anonymous said...

Yawn. Someone woke up on the wrong side this morning. If you don't like Saatchi, just say it, don't beat around the bush with the "I care about all clients - even the ones I don't work on" card.


If you were getting the same perks yourself, I'm sure you wouldn't complain.

9:25 am NZST

Anonymous Anonymous said...

You'll make a bitter creative one day. Keep studying hard.

10:04 am NZST

Anonymous Anonymous said...

OK, i'll say it then. I don't like Saatchi.

Telecom Clever Toys, the current state of the Tui billboards and that TV One promo. All good reasons not to like them.

Whew, that feels better.

4:09 pm NZST

Anonymous Anonymous said...

Me neither. Can we start a why I don't like Saatchi post?/

1. Because they used the same idea (real people yapping on sofas) for their two biggest clients. At the same time.
2. Because they got away with it

9:32 pm NZST

Anonymous Anonymous said...

3: because they think they're better than their clients

2:48 pm NZST

Anonymous Anonymous said...

2:48 we are better than our clients - why do you think they choose us over you other sad f---ers!

3:57 pm NZST


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