SAATCHI'S LEAD AXIS FINALISTS TALLY

The finalists for the 27th AXIS Awards have just been released, with Saatchi & Saatchi leading the agency pack with 29 finalists (including Craft), followed by Colenso BBDO with 20 and, surprisingly, Draft FCB in third place with 17 finalists, beating Publicis Mojo (15), DDB (10) and Ogilvy (10).
The rest of the agencies are well back. (Clemenger BBDO, Wellington chose not to enter AXIS this year).
The theatre-style awards show will be held at the SkyCity theatre on Friday 1st June, followed by the party over the road at the Town Hall.

01-TELEVISION: Single Commercial less than 30 seconds
Nail - Colenso BBDO
No Friends - Colenso BBDO

03-TELEVISION: Single Commercial over 30 seconds
Fresh Up - Colenso BBDO
Granddad - Colenso BBDO
Mother - Colenso BBDO
Restless - Sydney Film Company
Stitched Up - saatchi & saatchi nz
Art & the Sixties - saatchi & saatchi nz
Tiger - Taste it in this Life - saatchi & saatchi nz
NZI Stolen Stuff - Colenso BBDO



04-TELEVISION: Campaign less than 30 seconds
Frank - Colenso BBDO






06-TELEVISION:Campaign over 30 seconds/different lengths
Amazing Journeys - Colenso BBDO

09-TV & Cinema Commercials, Community Service and Charity
No Two People - Colenso BBDO
Breathe - Publicis Mojo
Swim for Life - Lowe


11-Cinema (includes campaign and/or individual)
Tiger - Taste it in this Life - saachi & saachi nz



13-MAGAZINE: Individual Full Page or Spread
Master & Commander Sickbags - Colenso BBDO
28 Days Later - Eyes - Colenso BBDO
River - J. Walter Thompson
3 Step - saatchi & saatchi nz
Food TV - Savouries - DDB New Zealand
Food TV - Pavlova - DDB New Zealand
Food TV - Cupcakes - DDB New Zealand

14-MAGAZINE: Individual Community Service and Charity
Bolivia - Publicis Mojo
Albatross - Publicis Mojo
Fallujah - Publicis Mojo
Sudan - Publicis Mojo

16-MAGAZINE: Campaign Full Page or Spread or Various Sizes
Psoriasis, Ulcers, Phlegm - saatchi & saatchi nz
Food TV - DDB New Zealand

17-MAGAZINE: Campaign Community Service and Charity
Bolivia/Fallujah/Sudan - Publicis Mojo

18-NEWSPAPER: Individual Small Space
Psych Recruitment - saatchi & saatchi nz

19-NEWSPAPER: Individual Full Page or Spread
Ageing - Special

21-NEWSPAPER: Campaign Small Space
Whitcoulls Top 100 Teasers - DRAFTFCB New Zealand

22-NEWSPAPER: Campaign Full Page or Spread or Various Sizes
History Channel - DDB New Zealand

24-RADIO: Single
At the River - DRAFTFCB New Zealand
Fresh Baking - DRAFTFCB New Zealand
Surprise Visitor - DRAFTFCB New Zealand
Sky News - DDB New Zealand

25-RADIO: Campaign
The L Word - DRAFTFCB New Zealand

28-OUTDOOR & INDOOR:Billboard Advertising Single
Tongue - Colenso BBDO
Wasted - Colenso BBDO
Weeds - DRAFTFCB New Zealand
Shock Absorber Billboard - M&C Saatchi
Animal Planet - Brothers - DDB New Zealand
Animal Planet - Mornings - DDB New Zealand
TV2 Spiderman 2 - saatchi & saatchi nz

29-OUTDOOR & INDOOR: Transit Advertising Single
Wasted - Colenso BBDO
Killzone - TBWA\WHYBIN
Kingswood - Ogilvy
Pash - Ogilvy
Spew - Ogilvy
Steak sandwiches by the sea - Young and Rubicam Wellington

30-OUTDOOR & INDOOR: Outdoor Campaign
The L Word - DRAFTFCB New Zealand
Animal Planet - DDB New Zealand
L&P 'Ace for washing down' - Ogilvy
Art & the Sixties - Hockney, Krays, Twiggy, War - saatchi & saatchi nz
TV One Sunday - Whatever, Wherever - we expose the story - saatchi & saatchi nz
Chimp Week - saatchi & saatchi nz

31-OUTDOOR & INDOOR: Guerilla Advertising
Heroes - Colenso BBDO
Weeds Car Stunt - DRAFTFCB New Zealand
Bike Wish - Publicis Mojo
Durex Vibrate - DDB New Zealand
Skidmark/FaultLine/Brick Wall/Car Crash - saatchi & saatchi nz

32-OUTDOOR & INDOOR: Indoor/Outdoor Posters
Blur - Colenso BBDO
Dickless - Colenso BBDO
Whitcoulls Bookshelf - DRAFTFCB New Zealand

33-OUTDOOR & INDOOR: Community Service & Charity Single
Ball - Colenso BBDO
Balloon - Colenso BBDO
Sudan - Publicis Mojo
Fallujah - Publicis Mojo
Bolivia - Publicis Mojo

34-OUTDOOR & INDOOR: Community Service & Charity Campaign
Bolivia / Fallujah / Sudan - Publicis Mojo
They weren't born to be worn - Lowe

35-DIRECT MARKETING: Flat Direct Mail
Half a Bill - TEQUILA\ Auckland

36-DIRECT MARKETING: Dimensional Mail
Weeds Hash Cookies - DRAFTFCB New Zealand
Welcome Pack - Draft
Don't get caught short - AIM Proximity
Firestone Tyre Swing - TEQUILA\ Auckland

38-DIRECT MARKETING: e-Communications
The Bet - Ogilvy
Adirun - TEQUILA\ Auckland

39-DIRECT MARKETING: Internet
Listener - DRAFTFCB New Zealand
Worth the Pain - saatchi & saatchi nz

41-DIRECT MARKETING: Direct-Not for Profit
SPCA Pencil - WRC

42-DIRECT MARKETING: Direct-Campaign
Worth the Pain - saatchi & saatchi nz

43-CRAFT:TV/Cinema/New Media - Visual Effects
Tiger - Taste it in this Life - Digital Post Limited
Baby In The Water - Digital Post Limited

44-CRAFT:TV/Cinema/New Media - Animation/Design & Motion Graphics
PULP - The Cartel
Art & The Sixties - Oktobor
'Stitched Up' - Kaleidoscope - Design Animation Post

45-CRAFT:TV/Cinema/New Media - Cinematography
Baby in The Water - FILM CONSTRUCTION LTD

46-CRAFT:TV/Cinema/New Media - Editing
Baby in The Water - FILM CONSTRUCTION LTD
Tiger - Taste it in this Life - FILM CONSTRUCTION LTD

47-CRAFT:TV/Cinema/New Media - Direction - Visual Style
Street Fight - FILM CONSTRUCTION LTD
Baby in The Water - FILM CONSTRUCTION LTD
Tiger - Taste it in this Life - FILM CONSTRUCTION LTD
No Two People - FILM CONSTRUCTION LTD
Art & The Sixties TVC - saatchi & saatchi nz
Stitched Up - saatchi & saatchi nz

48-CRAFT:TV/Cinema/New Media - Direction - Comedy/Performance
Don't Drive - curious film
Vase - curious film
Spoon - curious film
Granddad - Luscious International Ltd
Restless - Sydney Film Company

50-CRAFT: Soundtrack - Best Original Music
Baby in The Water - Genyus Soundtracks Ltd
Granddad - Soundtrax

51-CRAFT: Soundtrack - Best Sound Design
Art in The 60's - Liquid Studios Ltd

56-CRAFT: Copywriting for Print
Worth the Pain Series - saatchi & saatchi nz
Stanley Knife - saatchi & saatchi nz

57-CRAFT: Copywriting for Electronic
At the River - DRAFTFCB New Zealand
Fresh Baking - DRAFTFCB New Zealand
Surprise Visitor - DRAFTFCB New Zealand
Natalie Cowan - Ogilvy
Phil Knight - Ogilvy
Kevin Townley - Ogilvy
Stitched Up - saatchi & saatchi nz

58-CRAFT: Art Direction & Typography
Kingswood - Ogilvy
Sudan - Publicis Mojo
Worth the Pain Series - saatchi & saatchi nz
Art & the Sixties - War - saatchi & saatchi nz
Art & the Sixties - Twiggy - saatchi & saatchi nz
Art & the Sixties - David Bailey - saatchi & saatchi nz

59-CRAFT: Image (including photography/illustration)
Sudan - Publicis Mojo
Fallujah - Publicis Mojo
Bolivia - Publicis Mojo

60-INTERACTIVE: Website Design and Art Direction
42 Below - Story Builder - saatchi & saatchi nz
Worth the Pain - saatchi & saatchi nz

63-INTERACTIVE: Online 'Rich Media' Ad
Help Me - Ogilvy

64-INTERACTIVE: Viral Video Content
Weeds Thieves - DRAFTFCB New Zealand
Spoons - Publicis Mojo
Bonded by Beer - Young and Rubicam Wellington
Worth the Pain Series - saatchi & saatchi nz
Crossed Legs - Robbers Dog Films Ltd.

65-INTERACTIVE: Viral Interactive Content
42 Below - Story Builder - saatchi & saatchi nz

67-INTERACTIVE: Best Overall Online/Interactive Campaign
Air Force Special Ops - Frank Advertising
Worth the Pain - saatchi & saatchi nz

69-INTERNATIONAL: International Electronic
Invisibility - The Sweet Shop
Flashbeer - Plaza Films

70-MIXED MEDIA: Campaign
Weeds - DRAFTFCB New Zealand
Pago Campaign - TBWA\WHYBIN
Worth the Pain - saatchi & saatchi nz

71-None of the Above
Breast Cups - Colenso BBDO
Nuffield Street Brewbar - Shine
Bonded by Blood Campaign - TBWA\WHYBIN
Starkish - saatchi & saatchi nz