A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, May 10, 2007


DDB Executive Creative Director Toby Talbot has hired Paul Hankinson as Creative Group Head to be responsible for the McDonald’s account.
Sydney-based Hankinson, who will start in June, is no stranger to New Zealand with previous stints at Publicis Mojo and HKM (now Clemenger BBDO Wellington.)
“Hanko will be a great addition to the place” says Talbot. “He’s bloody funny and he works bloody hard. He was here freelancing for a month and the place didn’t feel the same without him. We all wanted him back. He’s got a huge personality and talent to match. He’s spent the last five years working on big, challenging accounts like Woolworths at M&C Saatchi and Kellogg’s at JWT. Now he wants to do some great work back in New Zealand again.”
Hankinson, who worked with Talbot as a freelance on the recent NZ Lotteries pitch, added: “Toby and I have always got along famously; whether that would translate into working well together was tested in the cauldron of the Lotteries pitch. We’re treating the win as an ‘it works’.
“New Zealand has been extremely kind to me. As well as producing the best work of my career so far here, I’ve even managed to acquire a missus from the place.”
“I’d describe DDB as ‘poised’. It’s already a strong agency, and now Toby’s come in and they’ve won one of the most highly coveted pieces of business in the country. From my point of view, there wasn’t much to think about.”
Hankinson’s last stint of work in the NZ market included multi-award winning campaigns for Hallensteins, Coke and Burger Rings.


Anonymous Craig Love said...

Whoa! Another strong appointments from an NZ agency. First Tim, now Hanko.

In both cases, Australia's loss is NZ's game.

Welcome back Hanko.

12:26 PM NZST

Anonymous Craig Love said...

Christ. I was more hung over than I thought when I wrote that. 2 typos. How embarrassing.

8:28 AM NZST

Anonymous Anonymous said...

Craig - you never could write. Raj taught you everything you do not know...

4:00 PM NZST

Anonymous Anonymous said...

Shaz is going to do a human sacfice on Hanko to create a smoke screen for her recent behavour.
You read it here first - count the days.

6:58 PM NZST

Anonymous Anonymous said...

No pal, it does not work like that. Try Toby lines up Hanko to succced him when he takes Shaz 'out'& I'm not talking about on a date. The plan is in place & hopefully we will see another agency run by one of gods creatures - thats us creatives for those suits out there who have not realised it yet.

3:49 PM NZST

Anonymous Anonymous said...

Welcome home. Blayne.

4:53 PM NZST

Anonymous Anonymous said...

Hallensteins, Coke and Burger Rings . All things kids really need. Should be a perfect fit with McDonalds....

11:28 PM NZST


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