A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, May 23, 2007

TBWA\WHYBIN AND PUBLICIS MOJO PERFORM WELL AT THE ONE SHOW

New Zealand put in a stellar performance at The One Show, presented in New York, lead by TBWA\Whybin with a Silver and Bronze Pencil for Sony Playstation and a Bronze for Adidas, and Publicis Mojo with a Silver and Bronze for Campaign Against Landmines. Saatchi & Saatchi scored Bronze for WWF.
In contrast, Australia only scored two Bronze Pencils, one for DDB Sydney's NAPCAN 'Children See, Children Do' spot, the other in The One Show Interactive Awards, for Leo Burnett Sydney's work on WWF.

Silver
Outdoor - Single
TBWA\Whybin / Auckland
for Sony Computer Entertainment - PlayStation Portable

Silver
Innovative Use of Media - Print: Campaign
Publicis Mojo / Auckland
for Campaign Against Landmines

Bronze
Innovative Use of Media - Interactive/New Media: Single
Publicis Mojo / Auckland
for Campaign Against Landmines

Bronze
Innovative Use of Media - Outdoor: Single
TBWA\Whybin / Auckland
for Sony Computer Entertainment - PlayStation Portable

Bronze
P.O.P. and In-Store - Campaign
TBWA\Whybin / Auckland
for adidasNZRU

Bronze
Newspaper or Magazine - Campaign
Saatchi & Saatchi NZ / Auckland
for World Wildlife Fund


AUSTRALIA

Bronze
Single
DDB Sydney / Sydney
for NAPCAN

Bronze
Interactive: Public Service/Non-Profit/ Educational - Single
Leo Burnett / Sydney
for World Wildlife Fund

12 Comments:

Anonymous Anonymous said...

What is this Playstation billboard, I haven't seen it. Do we have a link?

1:33 PM NZST

 
Anonymous Anonymous said...

Yeah show everyone who didn't see them all over town.

2:12 PM NZST

 
Anonymous Anonymous said...

Piss taking aside, I never saw it either, so please can someone link to the work?

7:02 PM NZST

 
Anonymous Anonymous said...

I love that WWF got bumped from AXIS last year. Cannes Silver, AWARD Silver, One Show Bronze... Comedy gold.

11:56 PM NZST

 
Anonymous Anonymous said...

The link to that Playstation Outdoor:

http://www.oneclub.org/awards/viewer/?id=07017A&yr=2007&sh=os

3:58 AM NZST

 
Anonymous Anonymous said...

You need a login to get in there.

10:00 AM NZST

 
Anonymous Anonymous said...

nah you dont.

11:17 AM NZST

 
Anonymous Anonymous said...

I didn't see the Landmine's stuff all over town either. Although apparently there is a box full of them in a cupboard at mojo.

11:43 AM NZST

 
Anonymous Anonymous said...

That link worked fine for me, didn't need a login.

Really nice idea too. Well deserved.

12:22 PM NZST

 
Anonymous Anonymous said...

so stop whinging and log in.

2:39 PM NZST

 
Anonymous Anonymous said...

cool idea, hats off lads

7:29 PM NZST

 
Anonymous Anonymous said...

Thank god everyone's too young to remember the TV-screen billboard with the sniper's-eye-view. Otherwise they'd think it was the same idea. Which it isn;t. At all.

8:06 PM NZST

 

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