A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, May 07, 2007


An Aussie blogger points out that the current BMW pinball outdoor poster, created by Colenso BBDO Auckland, is the same concept as an outdoor poster created by FCB Melbourne for Honda two years ago. It was featured in CB's 'Seen+Noted' at the time.


Anonymous Anonymous said...

average both times

9:32 AM NZST

Anonymous Anonymous said...

Come on someone, name and shame the creatives involved!

9:37 AM NZST

Anonymous Anonymous said...

Pinball machine tv ad with ford fiesta as the ball.



a link to " Le Copie?" French ad site. scroll down to the bottom of thepage to see 5 print ads that use cars and pinball machines.

That's 5 print ads, 2 billboards and tv spot.

9:51 AM NZST

Anonymous Anonymous said...

As a creative you should ask yourself, does this idea feel like it could have be done before. If so keep thinking. Be hard on yourself. Most creatives are still stuck in first idea mode if you ask me.

That is a classic example. Bit of a average idea all the same.

The numbersman.

9:59 AM NZST

Anonymous Anonymous said...

Poor Colenso. Their sensor light metrolite idea for TV3 has also been done before, but better. It was for a security light company and was in D&AD.

12:33 PM NZST

Anonymous Anonymous said...

This is nothing.

The most blatent rip-off is Mojo's Amnesty International idea with the candle burning through ropes. It was taken directly from a print ad.

And they knew about it.

And it's not like the so called creative has been innocent in the past.

12:41 PM NZST

Anonymous Anonymous said...

This was originally done by CP+B for Volkswagen USA online. So both Australia Auckland are miles off

12:46 PM NZST

Anonymous Jello Biafra said...


Chiat Day, 1987, Comm Arts.

Don't ask me why, but I have a copy of it. Futura Extra Bold was very, very big back then.

1:54 PM NZST

Anonymous Anonymous said...

Mojo in charity client scandal? Surely not!

2:00 PM NZST

Anonymous Anonymous said...

Chill out. I doubt if it was made with the expectation of winning awards. I think it's a decent pro job. And as for the 'does this idea feel like it has been done before.' what a redundant comment.

2:47 PM NZST

Anonymous Anonymous said...

VW by CPB:

2:48 PM NZST

Anonymous Anonymous said...

You guys all suck. Bitching about ads that have been done before, has been done before.

5:25 PM NZST

Blogger Grant said...

Hey 2.47,

Clients pay for creativity. Don't rip them off.

1:13 AM NZST

Anonymous Anonymous said...

I think the real question here should be... who the hell would drive a 2 door bmw?

8:28 AM NZST

Anonymous Anonymous said...

why worry? colenso's always ripping off ideas - i think back to a metrolite for V same but worse than a panadol ad in shopping centres

8:30 AM NZST

Anonymous Anonymous said...

Grant ya dick, most clients DONT pay for creativity. They pay for stuff that looks like stuff they have seen before, stuff they know their boss will be happy with, stuff that they have done before and feel comfortable with, stuff that wont rock the boat.

8:00 PM NZST

Anonymous Anonymous said...

Hey 8:28 AM

Brownie, new GM at Lowe, drives a 2-door Bemmer.

And he's hard (but not as hard as Cam was).

So there.

9:14 PM NZST

Anonymous Anonymous said...

"And it's not like the so called creative has been innocent in the past."

Pretty sure I know who you mean. A one-man HKM revival.

10:21 PM NZST

Anonymous Anonymous said...

Are you guys blind? This is not a rip off. The FCB version is a pinball machine, the Colenso one is a toilet plunger stuck in the muffler.


10:01 AM NZST

Blogger Grant said...

You're a dick.

11:28 PM NZST


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