A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, June 18, 2007


New Zealand has a got a better chance of winning Lions in print than Australia, having picked up 16 shortlisted entries compared to only 8 for OZ. The best performing NZ agency was Saatchi & Saatchi with four shortlists, followed by Publicis Mojo with three, Draft FCB Auckland with three. Colenso BBDO, Lowe and DDB had two shortlists each.
Saatchi’s recognised work was for three shortlists for its Wellington Zoo Augmented Reality campaign ‘Bear’, ‘Cheetah’ and ‘Giraffe’ and its Army Recruitment ‘Psych Recruitment ad’.
Draft FCB’s shortlist was for Little Boys Sausages ‘Smoked Venison’, ‘Chicken and Herb’, and ‘Duck and Porcini’. Publicis Mojo’s three shortlists were for its Amnesty Human Rights campaign ‘Bolivia’, ‘Fallujah’ and ‘Sudan’.
DDB’s shortlist was for VW Genuine Parts ‘Cat’ and ‘Deer Head’, Colenso BBDO for Monaco’s $9.95 PC Games for ‘Mum & Daughter’ and ‘Dad & Son’, and Lowe for Save Animals from Exploitation’s ‘Bear’ and ‘Alligator’.
In contrast, Australia picked up only eight shortlists in Print, a result dominated by Publicis Mojo Australia and The Furnace Sydney with three shortlists each. The Furnace was recognised for Skins ‘Whipper Snipper’, ‘Swing Splinter’ and ‘Nutcracker Sweet’ while Publicis Mojo was shortlisted for its Womens Refugee Movement ‘No 28’, ‘No 80’ and ‘No 5’.
Other shortlisted Australian agencies were George Patterson Y&R Sydney for Tourism NSW’s ‘Pole’ and JWT Sydney for Pet Pantry’s ‘Snoop’.


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