A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, June 18, 2007


Eight pieces of New Zealand work made the cut at the shortlist stage of the Cannes Outdoor Lions, a performance dominated by Saatchi & Saatchi Auckland which won five shortlists with two across Wellington Zoo ‘Donkey’ and ‘Ape’ and three for the NZ Army campaign ‘Forest’, ‘Jungle’ and ‘Snow’.
Other NZ agencies to pick up one shortlist each were TBWA\Whybin for NZRU/adidas for ‘Bonded by Blood’, Draft FCB Auckland for Drum City ‘Chop Sticks’ and Colenso BBDO Auckland for Mini ‘Blur’.
Australia picked up 12 shortlists in Outdoor, with Leo Burnett Melbourne and JWT Sydney picking up three shortlists each. Leo Burnett was recognised for its Connex SMS update campaign ‘Chicken Feet’, “Beaver’ and ‘Hamster’ while JWT’s three shortlists were for the Pet Pantry campaign ‘Snoop’, ‘Fluffer’ and ‘Rocko’. Leo Burnett Sydney had two shortlists for WWF ‘Switch Off’ and ‘Fish’.
Other agencies to be recognised with one shortlist each were DDB Sydney (Wrigley ‘Bubble Tummy’), The Campaign Palace Melbourne (Target ‘Toy Sale’) Cummins & Partners Melbourne (Stihl ‘Christmas Tree’) and Saatchi & Saatchi Sydney (Pedestrian Council of Australia ‘Prison Food’).


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