A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, June 22, 2007

TITANIUM + INTEGRATED LIONS: CAN PAGO DO IT AGAIN?

New Zealand has a good chance of picking up a Titanium/Integrated Lion after getting three campaigns through to the shortlist stage. Only 50 campaigns have been shortlisted worldwide.
New Zealand’s three contenders are Clemenger BBDO Wellington’s ‘World Press Photo Exhibition’ for The New Zealand Netherlands Foundation, DraftFCB Auckland for Prime TV’s ‘Weeds’ and TBWA\Whybin Auckland for its ‘Pago Campaign’ for ASB Bank. Cannes Media Grand Prix winner Pago looks hot to continue its run.
Australia has three contenders:– BMF Sydney’s ‘Beach Cricket’ for Lion Nathan XXXX Gold Beer, Leo Burnett Sydney’s ‘Earth Hour’ for WWF and The Glue Society Sydney for ‘The Chaser’s War on Everything’ for the ABC. The whisper around the traps is that Earth Hour has lots of fans, especially with the Al Gore factor this week.
Droga5, New York has two campaigns shortlisted: UNICEF 'Tap Project' and Lion Nathan's Steinlager 'Win Nick's Life'. Like Earth Hour, Tap Project is predicted to do well.

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