A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, June 21, 2007


New Zealand won two Silvers and a Bronze at the Cannes Press Lions tonight, Silver going to Draft FCB's Little Boys Sausages campaign ‘Smoked Venison’, ‘Chicken &’, and Duck & Porcini’ and Colenso BBDO PC Games ’9.95 PC Games’ ‘Dad and Son’, ‘Mum and Daughter’ , while Bronze was awarded to Publicis Mojo for Amnesty.
The Grand Prix went to Saatchi & Saatchi New York for Procter & Gamble's Ultra Tide Stain Remover campaign ‘Mayo’, ‘Soy Sauce’ and ‘Ketchup’ - the co ECD was Australian expat Leo Premutico, formerly of Colenso BBDO, Auckland. Saatchi New York also won Gold for Glide Dental Floss ‘Sleeping’, ‘Big Night Out’, ‘Manhattan’ and ‘My Girfriend’, ‘Music’ and ‘New Sports Car’.
Tony Granger, executive creative director of Saatchi & Saatchi New York says he was stunned on hearing the news. “I ran into Kevin Robert’s office and said Kevin, we’ve just won the Grand Prix for Tide and he said, tell me again. We’ve just won the Grand Prix for Tide. Tell me again… he made me say it three times. It’s a massive brand, it’s the biggest marketer in the world and hats off to them because they have been at Cannes for a long time studying, learning, taking notes, I think it’s wonderful.”
I contrast, Australia failed to pick up a single Lion.
Asia continued its dominance in Print with Singapare taking out two Golds, one for Ogilvy & Mather Singapore for Hospice Care Awareness ‘Death’, ‘Lung Cancer’, ‘Six Months’ and ‘the End’ and the other to Saatchi Singapore for Thai SPCA ‘Couch’, ‘Walkies’ and ‘Sticks’. Malaysia won three Silvers with JWT KL winning for Scott Kitchen Towels ‘Oil’, ‘Wine’, ‘Coffee’ and ‘Bacon’ winning two Silvers and Saatchi Malaysia winning the other for ACP Magazines Breast Cancer Association. Singapore won two Silvers, both by Ogilvy & Mather for Scotts Emulsion and FHM. The other Silver for Asia was for JWT Manilla for Greenpeace.
Overall, Asia won 12 Bronze with three for India, five for Singapore and three for Thailand.


Anonymous Anonymous said...

How good are Mike O and Paul C this year?

9:43 am NZST

Anonymous Anonymous said...

Ok,let's quibble

The Saatchi NY work for Glide dental floss was fresher than the GP winning work for Tide. Of course it was all good, and all out of the same place, but...


8:51 pm NZST

Anonymous WUTBW said...

Nice to see the boys at DraftFCB putting in some good stuff. On ya lads.

12:29 pm NZST


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