A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, July 09, 2007

AVIS APPOINTS Y&R

Y&R has been appointed to manage the total communications business of the Avis Budget Group (AB Group) in New Zealand.
AB Group will benefit from all of Y&R’s integrated services including channel planning, media, integrated creative, direct marketing, search and interactive.
“We’re thrilled to be working with such great brands at a very exciting time as they push to strengthen the brands and gain greater business in the online space,” said Y&R CEO Jon Ramage.
“We’ve made a significant investment in interactive resources with a very talented team experiencing rapid growth, particularly in search optimisation,” he added.
Jenny Aitken, Marketing Manager AB Group said “Y&R’s channel planning showed us consumer insights we hadn’t seen before and this coupled with their superior interactive offering gives us huge confidence in our choice of partner.
“They demonstrated a real passion and understanding of our category and their integrated model offers us the best in breed services we need to grow our business,” she added.
Y&R won the business after a competitive pitch with Publicis Mojo and Sugar.
Previously AB Group was with FCB for advertising and other service providers for online.

17 Comments:

Anonymous Anonymous said...

"Hey Jon!"

"Yo, Bryan!"

"Swap ya a zero-buget car rental account for an over-bearing, over-demanding retail account?"

"Sweet Bry, sounds good!"

"Chur Jon!"

9:54 AM NZST

 
Anonymous Anonymous said...

wow...

2:16 PM NZST

 
Anonymous Anonymous said...

9:54 - that's funny shit. (Funny cos' it's true).

6:41 PM NZST

 
Anonymous Anonymous said...

I just typed in Avis into three search engine and it came out on top. Looks like they won't need that class A service.

8:41 PM NZST

 
Anonymous Anonymous said...

Funny also because one was all shit that folds and one is apparently "in the online space" involving "search optimisation".

I'd love to know what accounts for "a significant investment in interactive resources"?

Check out Y&R's site for an idea of their grasp of online - barely 21st century.

1:58 AM NZST

 
Anonymous Anonymous said...

When was the last time any of you bloggers ever said/thought/imagined/expressed anything remotely positive or uplifting?

Why are you so quick to criticise? Why do you fly to negativity so quickly?

You lost. Y&R won. Get over it. Win the next one.

9:43 AM NZST

 
Anonymous Anonymous said...

significant investment prolly refers to hiring heads that barely come up in google indexing for some fame or infamy - check out Y&R's heads for Google profile and its pretty darn invisible

10:37 AM NZST

 
Anonymous Anonymous said...

i never doubted the brilliance of vaughn davis to pull off this one. this man has to be the most under-rated CD in town.

ps what's happening with the new bonds campaign from fcb? the 'brand' ads look nothing kike the retail spots and the press sounds a bit try hard doesnt it?

11:08 AM NZST

 
Anonymous Anonymous said...

11:08

Is that you, Vaughn?

1:05 PM NZST

 
Anonymous Anonymous said...

Search 'y&r auckland' and they are nowhere to be seen.

1:38 PM NZST

 
Anonymous Anonymous said...

Here's a simple IQ test: There are 2 sad, self gratifying postings here. If you can spot them, congratulations, you are a genius and not working at Y&R. If you can't, well keep kissing arse buddy, chances are no one else in town is going to give you a job after your stint at Y&R.

5:41 PM NZST

 
Anonymous Anonymous said...

5.41 You sound very spiteful. What's up?

1:18 PM NZST

 
Anonymous Anonymous said...

5.41 Why are you so sad and spiteful? Do you feel rejected? Maybe Y&R rejected you at some stage? Would you like to talk to me about it? Post your phone number on the blog and I'll give you a call. Come on, put your phone number where your mouth is and come out of the closet.

PS I'll get our Chairman to call you back.

11:42 AM NZST

 
Anonymous Anonymous said...

What does an ad agency need a chairman for?

4:19 PM NZST

 
Anonymous Anonymous said...

With 11.42, that's 3 posting by VD... Who by the way also doesn't 'put his money where his mouth is' and posts anonymously. Truly tragic.

7:12 PM NZST

 
Anonymous Anonymous said...

KArK!! KARK!!!, get off the blog.

6:59 PM NZST

 
Anonymous Anonymous said...

I've said it before and I say it again: Y&R for Agency of the year back-to-back! Now with a kiwi and not a miserable pom at the creative helm the sky's the limit!

9:14 PM NZST

 

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