AVIS APPOINTS Y&R

Y&R has been appointed to manage the total communications business of the Avis Budget Group (AB Group) in New Zealand.
AB Group will benefit from all of Y&R’s integrated services including channel planning, media, integrated creative, direct marketing, search and interactive.
“We’re thrilled to be working with such great brands at a very exciting time as they push to strengthen the brands and gain greater business in the online space,” said Y&R CEO Jon Ramage.
“We’ve made a significant investment in interactive resources with a very talented team experiencing rapid growth, particularly in search optimisation,” he added.
Jenny Aitken, Marketing Manager AB Group said “Y&R’s channel planning showed us consumer insights we hadn’t seen before and this coupled with their superior interactive offering gives us huge confidence in our choice of partner.
“They demonstrated a real passion and understanding of our category and their integrated model offers us the best in breed services we need to grow our business,” she added.
Y&R won the business after a competitive pitch with Publicis Mojo and Sugar.
Previously AB Group was with FCB for advertising and other service providers for online.