A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, July 11, 2007


The Rumpus Room, Oxfam International and YoungGuns have announced the winners of their global creative competition, 'Make a Big Noise for Make Trade Fair'. With hundreds of entries from over 18 countries, a global jury of advertising, communications and design industry leaders judged entries over several rounds.
The Gold winners are Ryan Holland, James Robbins and Tomoko Izumoto from VCU AD Center, School of Mass Communications, United States; Lucy Clark and Jenny Phillips from Independents, UK; and John Palmer and Tsieske Van Den Broek from Boiler Room, Australia.
All three teams were awarded Gold and elements of each entry will be combined to form one global, non-traditional media campaign for Oxfam International in 2008. The details of the entries themselves remain under wraps for now.
Bernice Romero, Advocacy and Campaigns Director for Oxfam International said, “We have been amazed at the quality of the entries that came in from all over the world. The final concepts demonstrated astonishing diversity, creativity and understanding of our campaign. The winning idea will help us reach a new audience, building on our work to make trade fair”.
The competition called for anyone in the world under the age of 30 to dream up a non-traditional media campaign in support of Oxfam’s Make Trade Fair campaign.
“It was a great privilege to be part of judging such a diverse and exciting set of entries”, says Tom Roope, competition judge and Creative Director of The Rumpus Room. “Seeing the passion for the issues surrounding the campaign and the talent of the entrants was really an inspiring experience”.
‘Make a Big Noise for Make Trade Fair’ was conceived and executed by contemporary communications company, The Rumpus Room, sister organisation to NZ's internationally acclaimed production company, The Sweet Shop, and run in partnership with the annual Young Guns competition.
“We’re hugely excited by the winning ideas and their ability to communicate the campaign message in a non-traditional way. We now look forward to bringing them to life with our partners as part of a global initiative with Oxfam International”, says Paul Prince, Managing Director of The Sweet Shop.
Details of Silver and Bronze winners and competitions information are available from: www.makeabignoise.com


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