A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, July 26, 2007


Following a highly successful run of new business gains, including giants Fonterra and Vodafone, Colenso BBDO CEO Roger MacDonnell announced some key changes in Colenso’s management structure.
Brent Smart, 33 (pictured left) previously General Manager has been named Managing Director, effective immediately.
“I can’t speak highly enough of Brent’s efforts in the last two years” commented MacDonnell. “He has proven to be a very dynamic and popular leader with excellent strategic skills and a huge passion for creative. He’s the best young adman I’ve encountered and has a huge future.”
Smart has formed a close working partnership with Creative Director Richard Maddocks, 36 (pictured right) who has just been named Executive Creative Director.
“This move recognises Richard’s strong leadership capabilities as well as his proven creative track record. Richard is openly regarded as one of Australasia’s top creative talents and has driven Colenso to the number one position in Campaign Brief’s creative rankings. Richard is one of those rare creatives who can combine leadership with individual creative brilliance” said MacDonnell.
Also recognised is Steve Cochran, 40, who has been named Deputy Creative Director. “Steve is a long time powerhouse in the creative department” said Richard Maddocks. “His great work for Air New Zealand and Sky City is amongst the best around”.
In the light of these new appointments, Roger MacDonnell announced that he would be stepping down as CEO and taking up the role as Chairman. “I see my role in the next little while concentrating more on the group rather than the agency” he said. “We are currently working hard on perfecting our ‘best in class’ integrated offer.”
In this regard, an important addition to the team has been Adam Good, 37, previously head of Tribal in Australia and more recently Asia. Adam is recognised as one of Australasia’s best digital leaders and will join both Colenso BBDO and sister company AIM Proximity in the new role of Director of Digital Innovation.
“I’m very proud of Colenso’s track record” said MacDonnell “and this young team is going to take it to new heights.”


Anonymous Anonymous said...

But how old is Roger? And why are all those ages important?

Anonymous, 27

8:45 PM NZST

Anonymous Anonymous said...

Hrmmmm, maybe to show that they still have a few more years left in them?

Blonde 24.

4:37 PM NZST

Anonymous Anonymous said...

Wow those guys are really young (33,36 and 40). It's amazing that someone so young (33) can become the MD of an agency, but when you think about the fact that the CD is so young (36) it kinda makes sense. Good on Steve (40) too, although he's not as young as the other guys (33 & 36). Hopefully I'll (30) do as well as them one day too.

10:29 PM NZST

Anonymous Anonymous said...

That is embarrassing. Oil that PR machine boy's. Who writes & signs off the press releases there? Amazing how even top agencies are unable to PR themselves with any degree of professionalism. What were you were thinking, were you thinking? Anon (36 and six months).

11:01 AM NZST

Anonymous Anonymous said...

It's the "Colenso Challenge". Get the combined age of the MD and the CD to be under 69 and... you win.

5:36 PM NZST

Anonymous Anonymous said...

anyone know any interactive jobs going

sagitarius, 28

9:16 PM NZST

Anonymous Anonymous said...


Anonymous, 12

11:00 PM NZST

Anonymous Anonymous said...

This is known as the "Lowe" strategy - in fact some of the same suspects are now cropping up over at Colenso.

Oh dear, 2.0

9:28 AM NZST

Anonymous Anonymous said...

Congratulations. Very good move. They're good. You only have to look at the new Vodfone work.

3:22 PM NZST

Anonymous Anonymous said...

9:28 - Pleeeaaaase. I think their current performance speaks volumes.

No I don't work in Ponsonby.

7:27 PM NZST

Anonymous Anonymous said...

Is a management team that young really such an advantage?

Bank of New Zealand didn't think so.


Washed Up Old Hasbeen, aged 39.

10:16 PM NZST

Anonymous Anonymous said...

Is it true that Air NZ has been meeting with another agency this week? Why would they do that?

8:25 PM NZST

Anonymous Anonymous said...

33,36,40? Sounds like no tits and big arse to me.

7:04 PM NZST

Anonymous Anonymous said...

8:25 - perhaps because there hasn't been any decent new Air NZ work for a while?

8:58 PM NZST

Anonymous Anonymous said...

8:25 & 8:58, read the press release again. "36's Air New Zealand work is amongst the best around." Sure it is, if having customers jump out of windows is the best thing around when you're an airline. Could it be Air New Zealand don't think it's the best?

12:28 PM NZST

Anonymous Anonymous said...

So does Roger clocking out before Air NZ does mean his shareholding gets cashed in at, like, a higher price? Smart move by the old man, not so astute by the juniors.

10:12 PM NZST

Anonymous Anonymous said...

A funny time to change the old guard,one has to wonder if Mr Mackley had a word in MacDonnell's ear,it's time to do like the Air NZ advt advocates....

5:37 PM NZST


Post a Comment

Links to this post:

Create a Link

<< Home