A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, July 20, 2007


Ogilvy’s Wellington renaissance has been significantly enhanced with the acquisition of Frank Advertising in a move to increase its credentials and create a full-service agency.
Back in May, Ogilvy announced its re-emergence into the Wellington after a ten-year absence through the purchase of boutique agency Persuasion Ltd.
Since then, Managing Director, Livia Esterhazy has been working to fast track the growth of Ogilvy Wellington in order to deliver Ogilvy’s globally renowned 360 degree brand stewardship proposition.
“The acquisition of Frank Advertising is an exciting and inspired move for our business moving forward,” says Esterhazy.
“Not only do we share a similar philosophy of inclusiveness towards clients, but they bring a respected and credible creative and interactive offering to Ogilvy Wellington. In addition, their extensive in-house studio and production facilities will boost our capacity.
“Combined with our existing media and strategic capabilities under Julie Powell, we are confident in being able to offer Wellington something it has not seen before.”
Ogilvy New Zealand acquired a 35% stake in Frank from joint shareholders, Alister Shennan and Paul Irwin, while the remaining 65% is still owned by the STW Group Australia.
Paul Irwin will stay on as General Manager, while Managing Director, Alister Shennan and his family plan to relocate to Australia.
Irwin said about becoming part of the Ogilvy network: “I spent the first seven years of my career as an Ogilvy client in New Zealand and London and am excited to be involved with such an illustrious brand once again. From my perspective Ogilvy is the international agency that best gets – and delivers – the integrated model Frank’s been promoting to clients. Now, with in-house media and access to Auckland’s specialist resources in direct, database, PR and interactive, we’ll have an even stronger offering in Wellington.”
Frank Advertising bring a client-base to the Ogilvy network, including the Energy Efficiency and Conservation Authority (EECA), SolNet Solutions Ltd, MetService, SPCA New Zealand, Bernina, New Zealand Aluminium Smelters and Environment Canterbury. Additionally, Frank has a particularly strong profile in Wellington’s government sector, having completed an extensive range of branding and advertising contracts for government departments and agencies in the past two years.
Ogilvy Wellington will operate out of Frank’s existing Tory Street premises, increasing its head count to 26.
Ogilvy New Zealand has acquired a 35% shareholding in Frank, with the remaining 65% still owned by the STW Group Australia. Therefore Ogilvy Wellington is now jointly owned by Ogilvy New Zealand and the STW Group Australia, the same shareholding ratio as Ogilvy Auckland.


Anonymous Anonymous said...

Frank? "Respected and credible creative and interactive offering"? Frank?

8:47 AM NZST

Anonymous Anonymous said...

This is a great press release - straight out of the DDB style.

They indeed have worked with a great number of government clients in the last two years - what a brilliant way of saying that what really has happened is that they have lost IRD, Kiwibank, The Air force, anyone else? Poor old Laura must be wondering what they done to (the old) Red Rocks...

8:57 PM NZST

Anonymous Anonymous said...

Poor Ogilvy. The only way they can get new clients is to buy up second rate agencies, rather than winning pitches with good creative or strategy.

10:41 AM NZST

Anonymous Anonymous said...

Frank has to merge to hold on to the 'Frankenstein' nickname.

The 'credible interactive offering' bit means they know who to subcontract to. Isn't that what all agencies who pretend to know interactive are doing?

11:23 AM NZST

Anonymous Anonymous said...

Poor Ogilvy? They look like they're thriving to me (unlike the Lowe / Rivet fiasco).

1:20 PM NZST

Anonymous Anonymous said...

At least Ogilvy is investing in the Wellington market. And for all your Aucklanders, it's worth remembering that Wellington actually put the NZ ad industry on the global map in the 80's. So while I agree the agencies Ogilvy have bought are second tier at best, at least they have the balls to invest in a very important market.

8:28 AM NZST

Anonymous Anonymous said...

"Acquisition" doesn't seem like the right word....I doubt any money changed hands on this one. Sounds more like a simple overhead rationalisation driven by STW in Aussie so hardly an investment - what have they bought, the remainder on the lease in Tory St?

8:28 - how do you know these are Aucklanders comments?

1:22 PM NZST

Anonymous Anonymous said...

Of course Wellington is important - Clemenger BBDO alone has billings of upwards of $80m, around $40-45m less than what Saatchi & Saatchi bills NZ-wide.

4:37 PM NZST

Anonymous Anonymous said...

i think i would need around $80m to live in welly

9:32 PM NZST

Anonymous Anonymous said...

9.32pm - Spoken like a true Aucklander!

3:46 PM NZST

Anonymous Anonymous said...

you welly boys are so insecure - stiff upper lip huh?

where does ogilvy get all its money from to buy up these places? MT wouldnt have been cheap? surely they must see its not a sounf long term strategy on any level -just look how many MT staf are left there now!

come on GP - gives us your rebuttal.

10:21 AM NZST

Anonymous Anonymous said...

Maybe now with new management in place one has thedecncy to reply to e-mails. So far I have not been impressed with Frank's track record or it should be viewed fro mthe bottom of the ladder.

7:58 AM NZST


Post a Comment

Links to this post:

Create a Link

<< Home