A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, July 06, 2007


DDB's “Paris on Prison” newspaper ad for Sky TV is the NAB’s June Newspaper Ad of the Month Winner.
Judges agreed this was a humorous and topical ad and demonstrated a good understanding of the daily newspaper medium.
“Lucky I knew someone with a Chihuahua,” said Darren Wong Kam who, as part of the creative team, had an extremely short deadline in which to create, photograph and despatch the concept to the newspapers.
June judges were Steve Cochran (Colenso BBDO), James Bowman (Ogilvy) and Karl Fleet (Publicis Mojo).
The winning ad will be sponsored into the 2008 Axis Awards, and the winning creative team will receive $250 cash. The ad will also appear in the “What’s New” section of July AdMedia and is eligible to win the $10,000 cash prize for overall Newspaper Ad of Year (07/08).
The NAB Newspaper Ad of the Year award exemplifies the NAB’s commitment to excellence in the craft of print advertising. Great creative newspaper ads are an effective way of reaching the right audience quickly.
For full terms and conditions and copy of the winning ad visit www.nabs.co.nz

Agency: DDB
Creative Director: Toby Talbot ­ ECD
Account Director/team: Rose Thompson, Danielle Richards
Media Strategist: Fay Laurenson, Julia Cox
Writer: ­ Martin Brown, Bridget Short (Deputy CD),
Art Director: ­ Darran Wong Kam, Pete Thompson
Retoucher: Gordon Moir
Photographer: Paul Jones


Anonymous Anonymous said...

Loved this ad when I saw it in the paper.

8:53 AM NZST

Blogger Rigor said...

i still would

9:15 AM NZST

Blogger Nicholas said...

I must agree this is one of the funniest ads I have seen for some time in the Newspaper.

10:41 AM NZST

Anonymous Anonymous said...

Pooch: Beeyaatch, where the f#@k are my Chewies?

Paris: Chew your own ass... get me outta here you sorry sonofabitch!

3:44 PM NZST

Anonymous Anonymous said...

3:44 PM - LOL! : )

5:17 PM NZST

Anonymous Anonymous said...

Did they really need a reflection of a Paris Hilton lookalike in the glass? That may spell the difference between metal and not.

12:59 AM NZST

Anonymous Anonymous said...

12:59 Reflection or no reflection, it's still easily the best press ad I've seen this year. I pissed myself when I saw it in the Herald. Think about it, when was the last time you saw a funny newspaper ad in the Herald? Hats off DDB.

11:34 PM NZST

Anonymous Anonymous said...

Nice ad. Would have won metal in the 90's. What's with the number of names in creative clambering for a mention?

11:51 PM NZST

Anonymous Anonymous said...

Not enough fake tan on the hand Mr Art Directors.

7:57 AM NZST

Anonymous F.B. said...

3.44 - ???? Get back to school.

5.17 - ITYAAI
(I Think You Are An Idiot)

12.59 - what are you on about?? I suppose you don't like the font either.

9:16 AM NZST

Anonymous Anonymous said...

nice one fellas.

12:27 PM NZST

Anonymous Anonymous said...

fb - this is 12:59 here.

I actually really like the type. And the ad. I also think most seniors would also agree with my point as well.

6:13 PM NZST

Anonymous Anonymous said...

12:59, that ain't no lookalike. It's her.

11:06 PM NZST

Anonymous Anonymous said...

Actually, it's a magazine ad.
Proper newspaper ads are 10 columns across and 56 centimetres deep.

10:42 AM NZST

Anonymous F.B. said...

12.59 - not this 'senior'.

Sorry buddy. You're being overly picky.

10:43 AM NZST

Anonymous Anonymous said...

funny. nice one Tony. I like.

12:32 PM NZST

Anonymous Anonymous said...

this is ok, better than most but a pretty obvious idea for a 'paris in prison' ad wouldn't you say?And having that many names on the crdits is kinda pushing it.

3:12 PM NZST

Anonymous Anonymous said...

FB - this is 12:59 here.

Yeah, fair enough - I was being a wanker with the last comment. Each to their own.

6:09 PM NZST

Anonymous F.B. said...

12.59 - You are both a scholar and a gentleman. Lets bury the hatchet and be friends. In fact, let's everyone just try and get along. In these crazy mixed media weather bomb times I think we all need to put down our scalpels and our extra large headline squeakers and shake hands. So sometimes we might not have 'done it like that' ourselves, but that's what gives this industry the variety it needs. Otherwise we'd all be stuck in small logo down the bottom and a something that looks like a something else type of world.


2:21 PM NZST

Anonymous Anonymous said...

F.B - 5.17 PM here. I think you're the idiot here. LOL : )

PS. Is anyone goin 2 Gatecrasher?

2:46 PM NZST

Anonymous Anonymous said...

11:34 PM says "Hats off".

That you Mike Wilson?

9:31 PM NZST

Anonymous Anonymous said...

i only see 4 creatives names on the credits. not bad considering colenso have been known to put down the whole dept!

ps my mac is making a strange 'springing' noise and it is brand new. any tips bloggers?

signed chocolate over boy

11:52 PM NZST

Anonymous Anonymous said...

Hey Wing wong, did you deep fry the little fucker after the shoot?

2:49 PM NZST

Anonymous Anonymous said...

A true PeteThompson senior moment -

Pete goes to the local supermarket in Devonport and notices an attractive woman waving at him.

She says hello.

He's rather taken aback because Pete can't place where he knows her from.

So he says, "Do you know me?" To which she replies, "I think you're the father of one of my kids."

Now Petes mind travels back to the only time he has ever been unfaithful and says, "My God, are you the stripper from my bachelor party that I made love to on the pool table with all my buddies watching while your partner whipped my butt with wet celery?"

She looks into his eyes and says calmly, "No Mr Thompson I'm your daughters teacher."

3:52 PM NZST

Anonymous Anonymous said...

Sad when the retoucher rates higher than the photographer, sign of the times.

12:34 PM NZST

Anonymous Anonymous said...

Fuck the re-toucher what about the dog, no mention in the credits & I bet no talent fee paid. Still DDB have a history of using & not paying staff as talent. Shaz has been the Martha Stewart double for years.

9:18 PM NZST

Anonymous Anonymous said...

Of course not , the talent is a bitch & you never pay bitches in this game.

11:26 PM NZST

Anonymous Anonymous said...

Now now 11:26pm we understand, if you are blogging at 11.26pm you obviously do not have a bitch (your word not mine) in your life. Now be a good lad & say hi to Mrs Palmer & her 5 daughters. It will help you not be so uptight.

10:38 AM NZST

Anonymous Anonymous said...

You need to face it, retouchers are taking over the pridelands where photographers used to roam.

4:30 PM NZST


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