A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, July 23, 2007


The Deadline Express Couriers digital countdown billboard, created by Colenso BBDO, did indeed self destruct live on Sunday at 6.00 pm (NZ time) as promised.


Anonymous Anonymous said...

Wake me up when something happens.

12:48 pm NZST

Anonymous Anonymous said...

1) "Netsite"? Pretty sure that's not a real word, thanks Granddad.
2) "Live feed" usually means something better than a very slow slide show.
3) Could they have chosen a more depressing location for the Billboard? Makes Auckland look like an industrial wasteland.

Can't wait to see the billboard burst into flames though!

3:17 pm NZST

Anonymous Anonymous said...

Auckland is an industrial wasteland.

You find me a good coffee shop that stays open past midnight in Auckland...

6:20 pm NZST

Anonymous Anonymous said...

Feels like advertising is turning into many cunning stunts these days to get attention.

9:30 am NZST

Anonymous Anonymous said...

Does this mean that if Deadline Express Couriers don't deliver on time their vans will explode?

10:52 am NZST

Anonymous Anonymous said...

Maybe it's a terrorist attck in disguise?

10:52 am NZST

Anonymous Anonymous said...

You fellas haven't seen Galaxy Quest - don't you know the ticking time bombs always stop with 1 second to go.

oh and the red digital displays on bombs are always red - wtf did the blue come from?

7:43 am NZST

Anonymous Anonymous said...

Hmmm... I see it's already on the best ads website. I would have waited until the explosion... unless there isn't actually going to be one... is it going to be done in post? or with internet trickery...

1:31 pm NZST

Anonymous Anonymous said...

the website phot seems to be updated every minute or so... so how are we going to be able to see this live? i'll bet there will be a photo of the billboard... and then a minute later a photo of nothing... as if you got resource consent to blow up a billboard... sounds to me like another stunt that never happened.

4:03 pm NZST

Anonymous Anonymous said...

yeah - I can't see this one getting resource consent, imagine the 111 calls they would get. A lot of hype for potentially a big let down??

12:13 pm NZST

Anonymous Anonymous said...

What a frickin dud! Saw this explode on the news...looked more like a fizzer on guy fawkes night! We want more explosives, we want more explosives, we want more explosives!

7:58 am NZST

Anonymous Anonymous said...

That's cool. Let's face it - we'd all love to blow shit up in our ads.

Nice work J&J

12:57 pm NZST

Blogger David said...

it made the news. it's a billboard that blows up. genius.

1:47 am NZST

Anonymous Anonymous said...

hmmm fireworks.

1:20 pm NZST

Anonymous Anonymous said...

Who knows whose looking for creatives?
Where's the jobs at man.

4:55 pm NZST

Anonymous Anonymous said...

If this idea has been a billboard promoting Mission Impossible the movie. it would have been better. Kind of feels like 'got to do a self destructing billboard for someone. Who else can we find.'
But hats off. If you have a job where you can get someone else to pay for you to blow up shit that is pretty cool.

5:40 pm NZST

Anonymous Anonymous said...

unless you're just out of adschool no ones looking pal. try aussie

7:54 pm NZST

Anonymous Anonymous said...

Enough about this. Here's some really juicy news for you... Word is that Wayne Pick's been signed up to head Limb Walker - Auckland.

2:59 pm NZST

Anonymous Anonymous said...


3:55 pm NZST

Anonymous Anonymous said...

What's new about this?
Didn't some agency blow up a navy battleship off the coast of Wellington as part of a Telecom promo a couple of years ago? It made big news everywhere from what I remember.

3:05 pm NZST


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