A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, July 26, 2007


SPARC (Sport & Recreation New Zealand) has launched an integrated campaign to get 18-24 year olds more active - not an easy task. So to make exercise more like fun and less like hard work, Y&R created a competition to invent new sports with the help of comedy duo, Bill and Ben.

Client: SPARC (Sport & Recreation New Zealand)
Agency: Y&R, New Zealand
Creative Director: Chrissie Lahood
Creatives: Marianne Harvey, Anton Hart, Jeremy Southern, Katrina Jarratt, Bridget Bussell
Account Team: Jason Wells, Rachael Schnurbusch, Fran Mill
Interactive Creative Director: Maya McNicoll
Production Company: Shonky Productions
Directors: Jamie Linehan and Ben Boyce
Photographer: Meek
Retoucher: Chris Clifton


Anonymous Anonymous said...

amazing what sparc spends their money on - there are ads at the moment thanking volunteers for their contribution to sport. I'd say the volunteers would rather have some petrol vouchers rather than some ad.

11:32 AM NZST

Anonymous Anonymous said...

Very nice looking stuff!

The campaign relies on the website though, and frankly it sucks, and looks to not be getting many entries (2 videos?) since the agency preloaded ones.

If you're going to base a campaign around interactive, you should really have the interactive nailed.

Craft awards, yes.
effies? hell no.

12:31 PM NZST

Anonymous f.b. said...

Agreed 12.31

Nice art direction on the posters.

Looks like Bill and Ben made up all the videos - it's got their stamp all over them.

However, can someone please explain the complete lack of creative in the Level Crossing awareness campaign? The stuff with Chris Cairns all over it... if you didn't know his siter died on a level crossing then the mag ads make no sense, in fact they're laughable. The radio ad is not too flash either.

A waste of an opportunity if you ask me. Should have been something to stop you in your tracks, so to speak.

Who did this work please?

2:53 PM NZST

Anonymous Anonymous said...

And where is the crossover maori language week and railway crossing safety week at the same time ad?

8:46 PM NZST

Anonymous Anonymous said...

This stuff must be the biggest piece of shit work I've see for a long time,if it's supposed to be funny
it missed the boat,if it gets the message accross that would be a miracle,it's overworked to the extreme,why do comedy / creative people in lil old New Zealand think they are so funny and clever when really they are quite ordinary.

9:46 AM NZST

Anonymous Anonymous said...


thats the best comment i've ever read here. can i buy you a drink?

8:55 PM NZST

Anonymous Anonymous said...

9.46 how is the weather in Blighty? Nice to see you checking out what's happening here in NZ.

8:57 PM NZST

Anonymous Anonymous said...

I've noticed these adshells a lot while driving around. They looked good. I'm glad they are up here so I now know what they are all about.

9:50 PM NZST

Anonymous Anonymous said...

Yeah sweet looking stuff. Well done folks!

6:42 PM NZST

Anonymous Anonymous said...

6:42 It's not a good look to post a comment about your own work even if you think it's "sweet"
It sucks in a major way,and nobody but the people who produced the tripe know what the hell
it's all about.

10:09 AM NZST


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