A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, August 21, 2007

51 ADS MAKE THE CUT AT FINALIST STAGE OF CAXTON AWARDS 2007

Judging of the 2007 Caxton Awards has been completed resulting in 51 finalists across 19 categories. At the top of the finalist scoreboard is Host Sydney with 7 finalists (6 with creative by Happy Soldiers, one with The Glue Society), followed by DDB Sydney, Publicis Mojo Sydney and Saatchi & Saatchi New Zealand each with 5 finalists and Clemenger BBDO Sydney with 4.

The judging panel:
Ben Welsh, M&C Saatchi Sydney – Chairman of Judges
Ron Mather, The Cavalry Melbourne
Andy Mckeon, JWT Sydney (now at Bulldozer)
Richard Maddocks, Colenso BBDO New Zealand
Michael Stanford, George Patterson Y&R Sydney
Steve Back, DDB Sydney
Rebecca Carrasco, CRC Sydney
Chris Round, Leo Burnett Sydney

Winners will be announced at the 2007 Caxton Seminar Weekend to be held at The Byron at Byron Resort, Byron Bay NSW from the 26th to 28th of October. Places are filling fast so be sure to guarantee your place at Caxton 2007 by downloading a delegate form from the Caxton website: www.thecaxtonawards.com.au.


AUTOMOTIVE
Lexus Dirt via Saatchi & Saatchi Sydney
Audi Golds via M&C Saatchi Sydney

CHARITY AND COMMUNITY SERVICE
Animals Australia Traumatised pork chop via LOUD, Sydney
Animals Australia Emotionally stressed sausage via LOUD Sydney
SAFE Alligator via Lowe New Zealand
Eternal Flame Foundation Poppy Appeal 'Ted' via Clemenger BBDO Sydney

CONSUMER DURABLES
Midalia Steel Fence 'em in via Ad Impact Advertising Perth
Hasbro Open Cut Sandpit via DDB Sydney
Hasbro Construction Sandpit via DDB Sydney
Hasbro Building Sandpit via DDB Sydney

CORPORATE, GOVERNMENT AND PUBLIC SERVICE
Adelaide City Council Carparks via KWP! Advertising, Adelaide
The Office of Road Safety 40x Rural Tree via Marketforce Perth
NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand

DRINKS - ALCOHOLIC AND NON-ALCOHOLIC
Frucor V 'XMAS' via Clemenger BBDO Sydney

FASHION, CLOTHING, COSMETICS AND TOILETRIES
Douglas Pharmaceuticals / NAB Ageing via Special

FOOD, GROCERY PRODUCTS AND CONFECTIONARY
Pedigree Sausage Dog via Whybin TBWA Sydney

MEDIA AND ENTERTAINMENT
Clemenger Blue Powergenitalia via Clemenger BBDO Adelaide
Clemenger Blue Expertsexchange via Clemenger BBDO Adelaide
Clemenger Blue Penisland via Clemenger BBDO Adelaide
Sky Television Paris on Prison via DDB New Zealand
Sky Television - Rialto Channel Vera Drake via DDB New Zealand
Sky Television - Rialto Channel Open Water via DDB New Zealand
Australia Post Letter Hug via M&C Saatchi Melbourne
Fairfax Media Dog via HOST / Happy Soldiers Sydney
Fairfax Media Surf via HOST / Happy Soldiers Sydney
Fairfax Media Kid via HOST / Happy Soldiers Sydney
Fairfax Media Jump via HOST / Happy Soldiers Sydney

TRAVEL AND LEISURE
McDonald's Australia Bus via DDB Sydney
Wellington Zoo Giraffe via Saatchi & Saatchi New Zealand
Tourism WA surfing wave via Marketforce Perth
Tourism Victoria Maze via Publicis Mojo Australia
Tourism Victoria Curtin House via Publicis Mojo Australia
Red Rooster Real Fish & Chips via 303 Advertising Perth

BEST CAMPAIGN
Tourism Victoria Maze, Curtin House & Walking Tours via Publicis Mojo Australia
Hasbro Building Sandpit via DDB Sydney

BEST SMALL SPACE AD
OPSM WaterFront Property via BMF Sydney

BEST BRAND CAMPAIGN
Fairfax Media Screen Savers via HOST / Happy Soldiers, Sydney

BEST TOPICAL AD
Nando's Safety Card via CHE, Melbourne
Frucor V XMAS via Clemenger BBDO Sydney
Ikea John Howard via HOST / The Glue Society Sydney

MOST INNOVATIVE USE OF THE NEWSPAPER MEDIUM
Wellington Zoo Cheetah, Giraffe & Bear via Saatchi & Saatchi New Zealand

BEST COPYWRITING
NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand
Fairfax Low Energy via M&C Saatchi Sydney

BEST ART DIRECTION
Lexus Dirt, Grass & Rock via Saatchi & Saatchi Sydney
NZ Army Psych Recruitment via Saatchi & Saatchi New Zealand
The Sun Herald: Screen Savers via HOST / Happy Soldiers Sydney

BEST PHOTOGRAPHY
McDonald's Australia Bus -- Mat Baker Photographer
Eternal Flame Foundation Bill, Ted & George via Clemenger BBDO Sydney

BEST ILLUSTRATION
Tourism Victoria Maze via Publicis Mojo Australia

AUTOMOTIVE, TRAVEL AND LEISURE
Tourism Victoria Walking Tours via Publicis Mojo Australia

BUSINESS AND GOVERNMENT
Fairfax Low Energy via M&C Saatchi Sydney

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